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How to land your first in-game brand advertising partnership Comment & Opinion Jun 21st, 2022

How to land your first in-game brand advertising partnership

Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond

Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads Interview Feb 7th, 2022

Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads

Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15

Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games News Oct 1st, 2021

Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games

Nowhere near peak gaming, he says

Exploring the potential of InGamePlay brand ads Interview Aug 4th, 2021

Exploring the potential of InGamePlay brand ads

AdInMo and Impact Unified discuss the value of in-game ads and the growing potential for developers, publishers and players

Admix In-Play: An interview with Paul West, VP partnerships at Admix Interview May 27th, 2021

Admix In-Play: An interview with Paul West, VP partnerships at Admix

Bridging the gap between mobile games and advertising

as POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino Interview Sep 4th, 2020

POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino

"I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"

Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers Interview Jul 30th, 2020

Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers

"Ludia worked closely with Disney in order to bring players a one-of-a-kind gaming experience"

Four tips to help your brand survive social distancing Comment & Opinion Apr 10th, 2020

Four tips to help your brand survive social distancing

Admix founder Samuel Huber offers advice in these tough times

More shooting, fewer discussions: SPYR Games on bringing Star Trek to its MMO Pocket Starships Interview Sep 15th, 2017

More shooting, fewer discussions: SPYR Games on bringing Star Trek to its MMO Pocket Starships

Creator Lars Koschin discusses the task of merging two universes together

"We think about hooks and cliffhangers a lot": MegaZebra on episodic mobile game storytelling in Desperate Housewives Interview Jul 4th, 2017

"We think about hooks and cliffhangers a lot": MegaZebra on episodic mobile game storytelling in Desperate Housewives

CEO Mark Gazecki on the making of Desperate Housewives

Mobile eSports: How can brands segment this audience? Comment & Opinion Jun 19th, 2017

Mobile eSports: How can brands segment this audience?

Fast Web Media's Paul Bullock breaks down the audience and opportunities for brands

as How Nazara Games topped India's Google Play with Royal Challengers Bangalore partnership Interview Jun 7th, 2017

How Nazara Games topped India's Google Play with Royal Challengers Bangalore partnership

CEO Manish Agarwal on how mobile games and the IPL can work together

Can mobile games still launch successful multimedia IP? Mobile Mavens May 26th, 2017

Can mobile games still launch successful multimedia IP?

Will there be another Angry Birds?

as Do mobile games need a well-known IP to succeed in India? Mobile Mavens Apr 20th, 2017

Do mobile games need a well-known IP to succeed in India?

And can developers gain traction on their own?

Re-think mobile ad creatives to motivate your audience Comment & Opinion Apr 10th, 2017

Re-think mobile ad creatives to motivate your audience

Dots Director of User Acquisition Haydon Young offers advice on attracting engaged users

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