Brands

Article Types

Blend considers localisation "non-negotiable" in current gaming market

News Sep 15th, 2022

Blend considers localisation "non-negotiable" in current gaming market

Study explores localisation’s value in-game and on gaming sites

Gamers are increasingly positive towards in-game branding

News Jun 21st, 2022

Gamers are increasingly positive towards in-game branding

Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding

Data
Brands

News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

Data & Research Jul 28th, 2016

Tapjoy and comScore detail the power of rewarded in-game ads for brands

The right way to advertise

One year on: How Yahtzee With Buddies scored high on the top grossing charts

Data & Research Apr 20th, 2016

One year on: How Yahtzee With Buddies scored high on the top grossing charts

Niche licence, strong sales

Which Star Wars mobile F2P game took best advantage of The Force Awakens buzz?

The Charticle Jan 13th, 2016

Which Star Wars mobile F2P game took best advantage of The Force Awakens buzz?

EA vs Disney vs Kabam

as

Doing ok in the west, Marvel Future Fight is really cooking up a storm in Asia

The Charticle Jun 2nd, 2015

Doing ok in the west, Marvel Future Fight is really cooking up a storm in Asia

Netmarble's Marvel RPG is on the rise

30 million downloads strong, but how well does Marvel: Contest of Champions monetise?

The Charticle Apr 13th, 2015

30 million downloads strong, but how well does Marvel: Contest of Champions monetise?

Valued superheroes

The Kim Kardashian way: Using brands effectively can be a shortcut to success, says EEDAR

News Jul 31st, 2014

The Kim Kardashian way: Using brands effectively can be a shortcut to success, says EEDAR

A matter of matching

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