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as Top War Transformers brand integration sets new day one revenue record News Oct 6th, 2021

Top War Transformers brand integration sets new day one revenue record

The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts

Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games News Oct 1st, 2021

Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games

Nowhere near peak gaming, he says

HyprMX to provide banner ads from Fortune 500 brands News Sep 1st, 2021

HyprMX to provide banner ads from Fortune 500 brands

Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit

AdInMo partners with globle mobile ads firm InMobi News Jan 28th, 2021

AdInMo partners with globle mobile ads firm InMobi

"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"

Anzu forms partnership with addressable media firm aMVG News Jan 26th, 2021

Anzu forms partnership with addressable media firm aMVG

"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"

AdInMo integrates with programmatic advertising SSP Mobfox News Dec 14th, 2020

AdInMo integrates with programmatic advertising SSP Mobfox

"We're excited to be able to add Mobfox to our growing network of digital ad exchange partners"

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise News Feb 24th, 2020

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise

Toys, apparel, accessories, wheeled goods, home tech and more

Rovio partners with AR firm Zappar for Angry Birds Explore News Jun 5th, 2019

Rovio partners with AR firm Zappar for Angry Birds Explore

Soft-launched in Finland, Spain, Portugal and Russia

as Bandai Namco plots "full-blown" push into China and aggressive development of new IP News Feb 12th, 2018

Bandai Namco plots "full-blown" push into China and aggressive development of new IP

Posts revenues of $4.45 billion for the first three quarters of its FY18

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire News Feb 6th, 2018

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire

Rebrand affects every game on Android, just Farm Away! on iOS

as NetEase and Mattel team up to launch game development studio Mattel163 News Jan 30th, 2018

NetEase and Mattel team up to launch game development studio Mattel163

Combining NetEase's development prowess with Mattel's brands

Curve Digital and Identity Spark on how indies can build their own brand News Jan 23rd, 2018

Curve Digital and Identity Spark on how indies can build their own brand

Alex Moyet and Nat Griffith on tone and time

Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads News Jan 22nd, 2018

Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads

Launching animation and licensing arms while continuing to develop its flagship game

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign News Jan 12th, 2018

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign

Buy some doughnuts, play the game, everyone wins

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