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Elevate your brand to new heights at Pocket Gamer Connects Toronto News Jun 27th, 2022

Elevate your brand to new heights at Pocket Gamer Connects Toronto

Explore the future of brand partnerships and advertising in games this July

Layer aims to streamline processes between games and brands News Jun 22nd, 2022

Layer aims to streamline processes between games and brands

Matchmaking IP holders with game developers within its platform

Reality Gaming Group rebrands to Reality+ with move to full-service Web3 News Jun 22nd, 2022

Reality Gaming Group rebrands to Reality+ with move to full-service Web3

NFTs and blockchain using "side-chain" of Ethereum mainnet

Gamers are increasingly positive towards in-game branding News Jun 21st, 2022

Gamers are increasingly positive towards in-game branding

Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding

Drest brings UK model Kate Moss into fashion mobile metaverse News Mar 28th, 2022

Drest brings UK model Kate Moss into fashion mobile metaverse

First guest avatar in luxury fashion metaverse mobile game

Lamborghini cars race into PUBG Mobile and Rocket League News Mar 25th, 2022

Lamborghini cars race into PUBG Mobile and Rocket League

Latest of luxury car brand and mobile game collaborations

Riot Games and Coca-Cola partner for Wild Rift mobile esports News Mar 24th, 2022

Riot Games and Coca-Cola partner for Wild Rift mobile esports

Partnership will span over 100 countries

Guy Ben-dov joins Anzu as EVP to drive blended ads Job News Feb 16th, 2022

Guy Ben-dov joins Anzu as EVP to drive blended ads

Co-founder of Double Fusion and Side-Kick Games

as Top War Transformers brand integration sets new day one revenue record News Oct 6th, 2021

Top War Transformers brand integration sets new day one revenue record

The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts

Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games News Oct 1st, 2021

Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games

Nowhere near peak gaming, he says

HyprMX to provide banner ads from Fortune 500 brands News Sep 1st, 2021

HyprMX to provide banner ads from Fortune 500 brands

Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit

AdInMo partners with globle mobile ads firm InMobi News Jan 28th, 2021

AdInMo partners with globle mobile ads firm InMobi

"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"

Anzu forms partnership with addressable media firm aMVG News Jan 26th, 2021

Anzu forms partnership with addressable media firm aMVG

"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"

AdInMo integrates with programmatic advertising SSP Mobfox News Dec 14th, 2020

AdInMo integrates with programmatic advertising SSP Mobfox

"We're excited to be able to add Mobfox to our growing network of digital ad exchange partners"

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

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