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Over half of gamers prefer spending on brands "with a purpose", finds Gameloft News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise News Feb 24th, 2020

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise

Toys, apparel, accessories, wheeled goods, home tech and more

Rovio partners with AR firm Zappar for Angry Birds Explore News Jun 5th, 2019

Rovio partners with AR firm Zappar for Angry Birds Explore

Soft-launched in Finland, Spain, Portugal and Russia

as Bandai Namco plots "full-blown" push into China and aggressive development of new IP News Feb 12th, 2018

Bandai Namco plots "full-blown" push into China and aggressive development of new IP

Posts revenues of $4.45 billion for the first three quarters of its FY18

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire News Feb 6th, 2018

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire

Rebrand affects every game on Android, just Farm Away! on iOS

as NetEase and Mattel team up to launch game development studio Mattel163 News Jan 30th, 2018

NetEase and Mattel team up to launch game development studio Mattel163

Combining NetEase's development prowess with Mattel's brands

Curve Digital and Identity Spark on how indies can build their own brand News Jan 23rd, 2018

Curve Digital and Identity Spark on how indies can build their own brand

Alex Moyet and Nat Griffith on tone and time

Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads News Jan 22nd, 2018

Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads

Launching animation and licensing arms while continuing to develop its flagship game

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign News Jan 12th, 2018

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign

Buy some doughnuts, play the game, everyone wins

1 as Reliance Games partners with WWE on branded fighting game WWE Mayhem News Dec 15th, 2017

Reliance Games partners with WWE on branded fighting game WWE Mayhem

The fourth WWE mobile game partnership of 2017

Valve licenses Portal IP to Headup Games for branded Bridge Constructor game News Dec 6th, 2017

Valve licenses Portal IP to Headup Games for branded Bridge Constructor game

Bridge Constructor Portal is not the game we expected, but exactly the one we deserve

as Com2uS partners with Skybound Entertainment on Summoners War comics, animation, and more News Nov 27th, 2017

Com2uS partners with Skybound Entertainment on Summoners War comics, animation, and more

Robert Kirkman, Catherine Winder, and David Alpert on board as executive producers

1 CoolGames partners with Hasbro to bring Battleship to Facebook Instant Games News Nov 16th, 2017

CoolGames partners with Hasbro to bring Battleship to Facebook Instant Games

Sink the battleships of both friends and strangers

Firefly Games partners with DreamWorks on multi-IP RPG DreamWorks: Universe of Legends News Oct 26th, 2017

Firefly Games partners with DreamWorks on multi-IP RPG DreamWorks: Universe of Legends

All your favourite and forgotten characters together at last

Atari partners with Mattel to bring Barbie-branded content to RollerCoaster Tycoon Touch News Oct 20th, 2017

Atari partners with Mattel to bring Barbie-branded content to RollerCoaster Tycoon Touch

Game clears ten million downloads in eight months

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