Monetisation

Article Types

Five reasons why it’s more critical than ever to look to in-game advertising

Business & Production Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success

Business & Production Nov 29th, 2021

How in-game ads have taken APPS to the next level

In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation

How much are your players really worth?

Business & Production Sep 8th, 2021

How much are your players really worth?

What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base

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