Monetisation

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Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass News Mar 4th, 2022

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass

Ad removal is the most widely used monetisation mechanic

Apple’s privacy changes level the playing field for hypercasual games Comment & Opinion Jan 6th, 2022

Apple’s privacy changes level the playing field for hypercasual games

Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.

as How to plan and build a successful mobile game Special Report Dec 6th, 2021

How to plan and build a successful mobile game

Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title

as What does the holiday season have in store for developers and publishers? Data & Research Nov 23rd, 2021

What does the holiday season have in store for developers and publishers?

Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021

How To Evaluate Mobile Game Ideas Special Report Jul 1st, 2021

How To Evaluate Mobile Game Ideas

How can developers evaluate the potential of new game concepts, before committing time and resources to them? AppMagic explains

Adjoe expects rewarded advertising revenues to grow by 400% in 2020 News Nov 11th, 2020

Adjoe expects rewarded advertising revenues to grow by 400% in 2020

Ad revenues soar, as publishers seek diversification in their monetisation stack

Appodeal's 2020 monetisation performance index unveils impact of COVID-19 on eCPMs of in-app ads Special Report Sep 9th, 2020

Appodeal's 2020 monetisation performance index unveils impact of COVID-19 on eCPMs of in-app ads

The report grants valuable insights on the top-earning mobile ad networks

as What happened to Dr. Mario World? Data & Research Jun 26th, 2020

What happened to Dr. Mario World?

Nearly one year on, how has the plumber turned medical professional fared?

The battle pass is a hot trend in mobile games that looks like it’s here to stay Data & Research Dec 10th, 2019

The battle pass is a hot trend in mobile games that looks like it’s here to stay

GameRefinery looks at a new trend

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway The Charticle Apr 30th, 2019

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway

More than a $5 boost

Developer survey shows in-game ads are an increasingly lucrative monetisation option News Dec 19th, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

Latest Apple, Google and Samsung mobiles smash game monetisation record News Apr 24th, 2018

Latest Apple, Google and Samsung mobiles smash game monetisation record

DeltaDNA study delves into which devices’ players spend more money

Indie attitudes to mobile game monetisation Comment & Opinion Jan 18th, 2018

Indie attitudes to mobile game monetisation

YoYo Games shares insights from its latest survey on in-game monetisation

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