Monetisation
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Unity: Hypercasual game creation increased 137% in 2021
Report looks at revenue, monetisation, retention, engagement, and more

Apple’s privacy changes level the playing field for hypercasual games
as
Data & Research
Nov 23rd, 2021

What does the holiday season have in store for developers and publishers?

Adjoe expects rewarded advertising revenues to grow by 400% in 2020
Ad revenues soar, as publishers seek diversification in their monetisation stack

Appodeal's 2020 monetisation performance index unveils impact of COVID-19 on eCPMs of in-app ads
The report grants valuable insights on the top-earning mobile ad networks
as
Data & Research
Jun 26th, 2020

What happened to Dr. Mario World?
Nearly one year on, how has the plumber turned medical professional fared?

The battle pass is a hot trend in mobile games that looks like it’s here to stay

Facebook study: 57% of mobile developers say in-app ads can improve player retention
Users are six times more likely to make a purchase after seeing a playable ad

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway

Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent