Monetisation

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Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway The Charticle Apr 30th, 2019

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway

More than a $5 boost

Developer survey shows in-game ads are an increasingly lucrative monetisation option News Dec 19th, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

Latest Apple, Google and Samsung mobiles smash game monetisation record News Apr 24th, 2018

Latest Apple, Google and Samsung mobiles smash game monetisation record

DeltaDNA study delves into which devices’ players spend more money

Indie attitudes to mobile game monetisation Comment & Opinion Jan 18th, 2018

Indie attitudes to mobile game monetisation

YoYo Games shares insights from its latest survey on in-game monetisation

Matomy on why mobile developers can look beyond IAPs to monetise their games Infographic May 10th, 2017

Matomy on why mobile developers can look beyond IAPs to monetise their games

Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion

as India's paying mobile consumers spend almost as much on IAPs as global average News Jul 6th, 2016

India's paying mobile consumers spend almost as much on IAPs as global average

Smaller, more frequent purchases

Are you regularly changing your IAP pricing and taking advantages of international price tiers like the best developers? Data & Research Jun 28th, 2016

Are you regularly changing your IAP pricing and taking advantages of international price tiers like the best developers?

Scientific Revenue taps into developer intelligence

4 Slither.io is ripping up the download charts, but has it really only made $72,000? News May 20th, 2016

Slither.io is ripping up the download charts, but has it really only made $72,000?

So reckons Apptopia

2 AdRally boosts MMX Racing ad ARPDAU by 46% Chart of the Week Aug 7th, 2015

AdRally boosts MMX Racing ad ARPDAU by 46%

UK studio Hutch has a new ad mediation strategy

3 Tutorial completion doesn't drive monetisation News May 15th, 2015

Tutorial completion doesn't drive monetisation

Glispa research highlights data

Following a 4 cent ARPDAU testcase boost, DeNA partners with Fyber in US News Mar 6th, 2015

Following a 4 cent ARPDAU testcase boost, DeNA partners with Fyber in US

Maximising monetisation

1 Killer insights to monetize your players revealed Comment & Opinion Jan 15th, 2015

Killer insights to monetize your players revealed

Balancing long term retention and early monetization

Reading List: Freemium Economics: The Savvy Manager’s Guide Feature Oct 21st, 2014

Reading List: Freemium Economics: The Savvy Manager’s Guide

Eric Seufert on leveraging analytics and user segmentation to drive revenue

Chart of the Week: Women more likely to invest time and money in mobile gaming Chart of the Week Aug 7th, 2014

Chart of the Week: Women more likely to invest time and money in mobile gaming

They are the big spenders, says Flurry

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