Monetisation

Article Types

as Xsolla: Indian game developers should continue a mobile-first approach News Mar 30th, 2022

Xsolla: Indian game developers should continue a mobile-first approach

Focus on porting games to console after mobile release

Yodo1 introduces native ads to its MAS platform News Mar 30th, 2022

Yodo1 introduces native ads to its MAS platform

Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform

InMobi launches mobile mediation platform Meson News Mar 23rd, 2022

InMobi launches mobile mediation platform Meson

Targets publishers core needs: transparency, neutrality, control, and diversity

Why are indie game developers losing money? Comment & Opinion Mar 18th, 2022

Why are indie game developers losing money?

Yodo1 urges developers to consider monetisation earlier in your game plan

Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

Overwolf acquires server monetisation firm Tebex for $29 million News Mar 15th, 2022

Overwolf acquires server monetisation firm Tebex for $29 million

Generated over $500 million for creators since launching

50% of mobile publishers will be using in-game ads by the end of 2022 Comment & Opinion Mar 11th, 2022

50% of mobile publishers will be using in-game ads by the end of 2022

Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin

Emma Raz: How I found my way into gaming Comment & Opinion Mar 9th, 2022

Emma Raz: How I found my way into gaming

NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass News Mar 4th, 2022

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass

Ad removal is the most widely used monetisation mechanic

IronSource launches new feature to change ad strategy in real-time News Feb 23rd, 2022

IronSource launches new feature to change ad strategy in real-time

Claims will improve user engagement and maximise revenues

Why hypercasual gaming app marketers need their own playbook Comment & Opinion Feb 18th, 2022

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

PG Connects London: How to monetise beyond the App Store and Google Play News Feb 14th, 2022

PG Connects London: How to monetise beyond the App Store and Google Play

Xsolla's Miika Luotio and Black Block's Robin Squire talk ways to take back financial control from app marketplaces

Rocket League Sideswipe swiped 20 million downloads in 40 days News Jan 19th, 2022

Rocket League Sideswipe swiped 20 million downloads in 40 days

Reached number one in US and UK for December 2021

1 How to balance game monetisation with a player-first mindset Comment & Opinion Jan 12th, 2022

How to balance game monetisation with a player-first mindset

Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay Interview Jan 11th, 2022

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource

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