Monetisation

Article Types

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million News Oct 3rd, 2019

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million

Cash will drive organic growth and M&A activity

Paid traffic is just as valuable as organic, says Unity senior marketing manager News Sep 24th, 2019

Paid traffic is just as valuable as organic, says Unity senior marketing manager

Tracy Joseph made the statement during her talk on Busting Mobile User Acquisition Myths

Player segmentation the best way to get “most bang for your buck” when monetising News Sep 24th, 2019

Player segmentation the best way to get “most bang for your buck” when monetising

So says Unity Ads' Ilya Kuznetsov at Unite Copenhagen 2019

Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion News Sep 12th, 2019

Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion

TCG off to a great start

as What we learned at the Bridge between East and West summit in association with Mintegral Feature Sep 5th, 2019

What we learned at the Bridge between East and West summit in association with Mintegral

Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market

Epic to disclose loot box odds following ESA pledge News Aug 9th, 2019

Epic to disclose loot box odds following ESA pledge

Meanwhile, THQ Nordic refuses to put name to list of publishers as it says it has no plans to use this business model

nWay launches new blockchain application allowing devs to implement monetisation solutions News Aug 6th, 2019

nWay launches new blockchain application allowing devs to implement monetisation solutions

“We believe this will allow games developed on nWayPlay platform to run game economies in a far more flexible way”

What monetisation models work best for indie developers in the current mobile games market? Mobile Mavens Aug 5th, 2019

What monetisation models work best for indie developers in the current mobile games market?

The Indie Mavens share their thoughts on the different monetisation models on offer to small studios

as Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

7 videos from Pocket Gamer Connects Seattle 2019's Monetizer track Feature Jul 4th, 2019

7 videos from Pocket Gamer Connects Seattle 2019's Monetizer track

The track, sponsored by Vungle, features speakers from the likes of Nordeus, Rogue Games, Game of Whales, 12traits, Wooga and more

How to monetise your IAP-based game with ads Comment & Opinion Jun 24th, 2019

How to monetise your IAP-based game with ads

IronSource VP of global partnerships delivers the lowdown on in-game ads

AppLovin wants to raise $1bn in 2020 IPO News Jun 7th, 2019

AppLovin wants to raise $1bn in 2020 IPO

Marketing platform and publisher has ambitious plans

Stack open-sources ad software BidMachine mobile apps publishers News Jun 6th, 2019

Stack open-sources ad software BidMachine mobile apps publishers

Technology has been made an open source resource

Google Play developers must now disclose loot box odds News May 31st, 2019

Google Play developers must now disclose loot box odds

Details surrounding “randomised virtual items” must be clearly shown

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

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