Influencers

Article Types

as IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January News Jan 4th, 2017

IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January

Started with a Times Square screen takeover

Seriously brings in Justin Bieber and YouTube stars for (RED) charity campaign News Nov 30th, 2016

Seriously brings in Justin Bieber and YouTube stars for (RED) charity campaign

Both Best Fiends games getting additional content

Amazon Appstore gets in on eSports with first ever tournament for casual mobile games News Nov 21st, 2016

Amazon Appstore gets in on eSports with first ever tournament for casual mobile games

Winner stands to win grand prize of $30,000

EA introduces tighter transparency rules on its influencer campaigns News Nov 17th, 2016

EA introduces tighter transparency rules on its influencer campaigns

Setting the standard for other developers

2 7 influencer marketing tips for mobile games publishers Comment & Opinion Nov 10th, 2016

7 influencer marketing tips for mobile games publishers

How to deal with influencers to market your game

The dos and don’ts of YouTuber influencer marketing Video Oct 31st, 2016

The dos and don’ts of YouTuber influencer marketing

Pascal Clarysse reveals his top tips

Seriously enlists actress Kate Walsh for new influencer campaign "Don't Download Best Fiends" News Sep 1st, 2016

Seriously enlists actress Kate Walsh for new influencer campaign "Don't Download Best Fiends"

Millennials love irony

Shifting DAUs from low value China, how Seriously used influencers to raise US daily revenues 400% News Aug 11th, 2016

Shifting DAUs from low value China, how Seriously used influencers to raise US daily revenues 400%

Best Fiends love

Glispa launches its performance-at-scale influencer network Voltu News Aug 2nd, 2016

Glispa launches its performance-at-scale influencer network Voltu

34,000 loudspeakers

Flaregames supports Nonstop Knight's pet upgrade with Snapchat-sourced $10,000 animal charity giveaway News Jul 29th, 2016

Flaregames supports Nonstop Knight's pet upgrade with Snapchat-sourced $10,000 animal charity giveaway

Supporting the underdog

Seriously on giving influencers the creative freedom to promote your game Interview Jun 15th, 2016

Seriously on giving influencers the creative freedom to promote your game

Not just gamers anymore

PreLaunch.Me signs up 100 YouTubers to promote unreleased F2P mobile games News Jun 8th, 2016

PreLaunch.Me signs up 100 YouTubers to promote unreleased F2P mobile games

On screen now

2 as PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe Comment & Opinion Jun 7th, 2016

PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe

David McCarthy on when less is more

as Japanese marketing network Dentsu invests in US superfan platform Victorious News Jun 7th, 2016

Japanese marketing network Dentsu invests in US superfan platform Victorious

The new way to engage

UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts Interview Jun 1st, 2016

UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts

Partnering for success

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