Influencers

Article Types

Seriously widens Best Fiends' UA strategy, signing up 200 lifestyle YouTubers for new influencer campaign News May 4th, 2016

Seriously widens Best Fiends' UA strategy, signing up 200 lifestyle YouTubers for new influencer campaign

PewDiePie swapped out for CuteGirlsHairstyles

Why paid UA startup PocketWhale pivoted to employ the power of the press Interview Apr 27th, 2016

Why paid UA startup PocketWhale pivoted to employ the power of the press

From performance to brand UA

Seriously signs up Ariana Grande and YouTubers to push Best Fiends' #AppsforEarth promotion News Apr 15th, 2016

Seriously signs up Ariana Grande and YouTubers to push Best Fiends' #AppsforEarth promotion

Attractive proposition

Top growth tips to boost your mobile game - 2016 Edition Feature Apr 12th, 2016

Top growth tips to boost your mobile game - 2016 Edition

Pascal Clarysse revisits his marketing tips

User Acquisition Crisis: YouTube Influencers to the rescue? Comment & Opinion Apr 11th, 2016

User Acquisition Crisis: YouTube Influencers to the rescue?

Polina Haryacha on another way to get users

Agar.io becomes the 22nd game to hit 2 billion YouTube views News Mar 4th, 2016

Agar.io becomes the 22nd game to hit 2 billion YouTube views

Watching the circles

1 An introduction to influencer marketing for indie mobile game developers Comment & Opinion Feb 29th, 2016

An introduction to influencer marketing for indie mobile game developers

Sam Dalsimer on how to make friends

1 How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook Interview Feb 16th, 2016

How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook

CEO Marco Mereu on the win-win scenario

Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity Deal Feb 11th, 2016

Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity

Watch this now

Everything you ever wanted to know about paid UA in 2,000 words Comment & Opinion Feb 10th, 2016

Everything you ever wanted to know about paid UA in 2,000 words

Torulf Jernström on when to splash your cash

Six tips for an effective, holistic user acquisition strategy Comment & Opinion Jan 26th, 2016

Six tips for an effective, holistic user acquisition strategy

Tanya Lee on casting the net wider

TFJoy seeks intern video producer for paid 4-6 month placement Job News Jan 20th, 2016

TFJoy seeks intern video producer for paid 4-6 month placement

Rotterdam mobile game publisher looking for young blood

Developers and journalists on working with YouTubers and the mobile media News Jan 19th, 2016

Developers and journalists on working with YouTubers and the mobile media

The way of the future

2015 in Review: Space Ape's Simon Hade on ditching the UA funnel Interview Jan 5th, 2016

2015 in Review: Space Ape's Simon Hade on ditching the UA funnel

Future trends from the remembrance of things past

2015 in Review: Nexon M's John Robinson on the adoption of alternative marketing channels Interview Dec 30th, 2015

2015 in Review: Nexon M's John Robinson on the adoption of alternative marketing channels

Future trends from the remembrance of things past

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