Economics

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Monetisation masterclass: How to max out ad performance in mobile RPGs Feature Oct 5th, 2023

Monetisation masterclass: How to max out ad performance in mobile RPGs

Nexter's head of business development and ad monetisation Anton Kvashnevskiy shares his monetisation strategies and ad placement tips

The US games industry accounts for $90.3 billion of economic output News Dec 8th, 2020

The US games industry accounts for $90.3 billion of economic output

"The statistics in this detailed report reinforce the significant impact video games have on the U.S. economy, including jobs creation and providing family-sustaining wages in wide array of careers"

PGC Digital: Nick Murray on building effective in-game economies News Jun 9th, 2020

PGC Digital: Nick Murray on building effective in-game economies

Define your purpose and have at least two currencies

Activision Blizzard CEO Bobby Kotick thinks people will turn to free mobile games during economic uncertainty News May 7th, 2020

Activision Blizzard CEO Bobby Kotick thinks people will turn to free mobile games during economic uncertainty

"Having free games on phones is going to probably be a big way to grow the audience"

The UK's creative sector contributes nearly $118 billion to the nation’s economy News Nov 23rd, 2018

The UK's creative sector contributes nearly $118 billion to the nation’s economy

Department for Digital, Culture, Media and Sport reports above-average growth in these industries

UK video games pour $2.2 billion into the economy each year News Feb 24th, 2015

UK video games pour $2.2 billion into the economy each year

BFI report reveals games industry economic impact

Mark Sorrell on behavioural economics and encouraging spending using ugly brother pricing News Aug 20th, 2014

Mark Sorrell on behavioural economics and encouraging spending using ugly brother pricing

Pulling in players

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