SDK

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Liftoff's Sven Elstermann on monetising in today's competitive app landscape Interview Sep 15th, 2023

Liftoff's Sven Elstermann on monetising in today's competitive app landscape

In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...

Adverty releases updated Unity SDK for in-game ads News Feb 24th, 2022

Adverty releases updated Unity SDK for in-game ads

Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience

Şekip Can Gökalp wants to bring blockchain gaming to the masses Interview Feb 24th, 2022

Şekip Can Gökalp wants to bring blockchain gaming to the masses

"Anyone who can make great games is probably way too into making them to bother scamming you!"

Mintegral’s ad serving strategy and click analysis explained Feature Sep 7th, 2020

Mintegral’s ad serving strategy and click analysis explained

Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects

Mobile engagement platform Openback on lower cost, child privacy friendly push notifications using edge computing Comment & Opinion Jan 9th, 2020

Mobile engagement platform Openback on lower cost, child privacy friendly push notifications using edge computing

New on-device approach to app messaging and push notifications now ensures privacy for kids, increases control to more than double click through, all while lowering costs using edge computing

Life in a GDPR world: How the new rules are changing app development, publishing and advertising Comment & Opinion Aug 20th, 2018

Life in a GDPR world: How the new rules are changing app development, publishing and advertising

WEQ's Steffen Wachenfeld discusses what's next

The end of the SDK? Not so fast Comment & Opinion Jun 4th, 2018

The end of the SDK? Not so fast

Why SDKs are here to stay (but there will be fewer of them)

How we enjoy using plenty of mobile SDKs and still keep our app under control Comment & Opinion Oct 31st, 2017

How we enjoy using plenty of mobile SDKs and still keep our app under control

Your app, your control

Does this SDK make my game fitter or fatter? Comment & Opinion Feb 23rd, 2016

Does this SDK make my game fitter or fatter?

Dan Laughlin on in-game health

Why you need to integrate 100 SDKs into your mobile game Comment & Opinion Nov 18th, 2015

Why you need to integrate 100 SDKs into your mobile game

Torulf Jernström on the numbers game

Isn't it time to push for open-sourced SDKs? Comment & Opinion Sep 4th, 2015

Isn't it time to push for open-sourced SDKs?

Time to be open

Ad tech SDK integration woes and how to solve them Comment & Opinion Jun 4th, 2015

Ad tech SDK integration woes and how to solve them

AerServ's Josh Speyer on a better way

Why Google must do more to win mobile developers' hearts Comment & Opinion Mar 31st, 2015

Why Google must do more to win mobile developers' hearts

David Lane wants better aftercare

From charity to $3.5 million: How Grantoo became Fuel to drive competitive casual gaming Interview Sep 24th, 2014

From charity to $3.5 million: How Grantoo became Fuel to drive competitive casual gaming

Driving the virtuous circle of player engagement

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