Creativity

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Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming Interview Aug 10th, 2023

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences Interview Jul 19th, 2023

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more

Where to get ideas for future creatives Comment & Opinion Nov 23rd, 2021

Where to get ideas for future creatives

If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips

Mobile marketing is crucial for a successful app in the post-COVID-19 era Comment & Opinion Oct 11th, 2021

Mobile marketing is crucial for a successful app in the post-COVID-19 era

SocialPeta provides insight into global ad campaigns to help developers find their inspiration

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming Interview Aug 4th, 2020

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming

"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"

Jobs in Games: Future Games of London’s Elizabeth Sampat on being a creative director and the truth about the 'Idea Guy' Interview Apr 11th, 2019

Jobs in Games: Future Games of London’s Elizabeth Sampat on being a creative director and the truth about the 'Idea Guy'

"Make games. Even if you can't do everything you need to do - find other people and make games with them"

Where do indies and innovative ideas fit in the current mobile games market? Mobile Mavens Dec 7th, 2018

Where do indies and innovative ideas fit in the current mobile games market?

Our indie Mavens weigh in

"F**k scale": Mark Pincus explains why a focus on product was integral to Zynga's endurance Interview Dec 1st, 2017

"F**k scale": Mark Pincus explains why a focus on product was integral to Zynga's endurance

The Zynga co-founder on creativity, failing fast and why the small details in games matter

as "Creative dissatisfaction": Why Indian indie Shailesh Prabhu swapped Mumbai for Copenhagen Interview Jun 7th, 2016

"Creative dissatisfaction": Why Indian indie Shailesh Prabhu swapped Mumbai for Copenhagen

Leaving home to chase the art

as India has a burgeoning indie scene, but can it find commercial success? Mobile Mavens May 5th, 2016

India has a burgeoning indie scene, but can it find commercial success?

Indian Mavens weigh up the creative/commercial balance

as Indian mobile game devs have unique creativity, but are they ready for the global market? Comment & Opinion Apr 29th, 2016

Indian mobile game devs have unique creativity, but are they ready for the global market?

Finding the balance

Mediocre's Henrik Johansson on not worrying about Asia, keeping faith in premium, and shunning indie elitism Interview Dec 1st, 2015

Mediocre's Henrik Johansson on not worrying about Asia, keeping faith in premium, and shunning indie elitism

Catching up in Pune

After a stagnant 2014, Carter Dotson is hoping for creativity to reign in 2015 Stateside Jan 9th, 2015

After a stagnant 2014, Carter Dotson is hoping for creativity to reign in 2015

Kill the clones

Welcome to EGX: The event that highlights the growing indie vs triple-A console divide Comment & Opinion Sep 30th, 2014

Welcome to EGX: The event that highlights the growing indie vs triple-A console divide

Yes, we can have too many Assassin's Creed games

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