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Odeeo claims over 90% of audio ads are not skipped by gamers
Odeeo’s research provides tips on designing the ideal audio ads
Xsolla releases first ever State Of Play report, offering insight into the future of mobile games
Gamers actually spend MORE time outdoors, but 58% still think they’re lazy
Research breaks down stereotypes around gamers and their health
GameAnalytics hits 100,000 titles hosted and 200 million daily active users
The analytics platform has benefited from a surge in interest amongst developers
38% of games developed in Brazil are mobile titles
Abragames’ 2022 Brazil Games Industry report examines the state of the gaming market
AppLovin takes downloads top spot for US companies worldwide
Data.ai's latest shows mobile-first beating the big names to take pole position
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
GameRefinery says the best time to push ATT notifications is the first 6-30 seconds
Latest research shows this is the most popular, and most effective
35 to 46% of gamers will accept misleading advertising
75% of gamers in the US and Europe agree misleading ads can be more interesting than the actual game
Mobile Global Esports collaborates on AI-driven data analysis
Data from players will tie them to physical locations in order to target special offers
In-game climate positive action boosts revenue and engagement
A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
Mobile consumer spend dropped to $110 billion in 2022, while downloads surged
Games such as Diablo Immortal and Apex Legends Mobile saw high adoption, but spend dropped 5%