LTV

Article Types

Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players Data & Research Jun 1st, 2016

Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players

Going global and cross-platform

How Ubisoft worked with MoPub to add rewarded videos and double LTV News Mar 18th, 2016

How Ubisoft worked with MoPub to add rewarded videos and double LTV

Another string to the publisher's revenue bow

ZeptoLab's Eugene Yailenko on lessons learned from King of Thieves News Mar 16th, 2016

ZeptoLab's Eugene Yailenko on lessons learned from King of Thieves

From prototype to 24 million downloads

MegaZebra's Henning Kosmack on how to put the life-time back into LTV News Feb 18th, 2016

MegaZebra's Henning Kosmack on how to put the life-time back into LTV

Your game gets older, but your players stay the same age

Video: Wooga on looking beyond your game's LTV News Feb 1st, 2016

Video: Wooga on looking beyond your game's LTV

Not all installs are trackable

Kim Soares on how to be smart as an indie News Jan 19th, 2016

Kim Soares on how to be smart as an indie

Tips and tricks to survive in the mobile wilderness

2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out Interview Dec 23rd, 2015

2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out

Future trends from the remembrance of things past

Video: Industry experts discuss the high quality high spend dilemma of UA News Nov 19th, 2015

Video: Industry experts discuss the high quality high spend dilemma of UA

It's just so expensive

How optimising your funnel can improve your F2P game's performance 100,000-fold Comment & Opinion Nov 11th, 2015

How optimising your funnel can improve your F2P game's performance 100,000-fold

Torulf Jernström on important metrics

2 Why you need to spend $100,000 to prove your F2P game works Comment & Opinion Nov 5th, 2015

Why you need to spend $100,000 to prove your F2P game works

The magic numbers

Glu CEO on why James Bond: World of Espionage is inspired by Game of War's LTV, not GoldenEye 007's gameplay Interview Oct 6th, 2015

Glu CEO on why James Bond: World of Espionage is inspired by Game of War's LTV, not GoldenEye 007's gameplay

A significant bet

as Updated: Japanese MMORPG Logres of Swords and Sorcery hits 7 million downloads but it's its LTV that makes it top grossing News Oct 1st, 2015

Updated: Japanese MMORPG Logres of Swords and Sorcery hits 7 million downloads but it's its LTV that makes it top grossing

Pushed by TV campaign

1 Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month Comment & Opinion May 6th, 2015

Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month

Max Doty on building successful F2P businesses

Could Trophit's gift-voucher approach to UA increase your LTV 3-fold? News May 5th, 2015

Could Trophit's gift-voucher approach to UA increase your LTV 3-fold?

A better approach to acquire

Why Apple Watch will drive LTV for games Interview Apr 20th, 2015

Why Apple Watch will drive LTV for games

Tango's Jim Ying on the next big thing

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