The Charticle

Has 2048 cloned success?

Has 2048 cloned success?

If there's no such thing as bad press, then the creators of number crunching puzzler 2048 won't mind all the attention they've been recieving lately.

As you're no doubt aware, 2048 bears more than a passing resemblance toThrees - another numerical brainteaser - and, as a result, there are plenty who feel that the game's success is both undeserved and unjust.

No one likes a clone, of course, but is 2048 really on course to usurp Threes!, or has mimicing success proved too difficult a task? 

Crunching numbers

2048 is a free-to-play game that only features one in-app purchase - which removes adverts for the princely sum of £1.49 - so it's not surprising to see the game performing extremely well in the download charts.

On the US downloads chart, it has been a constant presence in the top 10 since launching back in March on both iPad and iPhone.

As you'd expect, the game has been well received on all of Apple's devices, though it has been at its very best on the iPhone, spending most of its time in the top 5, usually at #1.

2048's performance on the US downloads chart for iPhone
 

2048's performance on the US downloads chart for iPad

2048's performance on the European downloads charts has been equally formidable.

On the EU5 downloads chart - which looks at France, Germany, Italy, Spain, and the UK - 2048 broke into the top 20 in all 5 countries on both iPhone and iPad, hitting the top spot on multiple occassions. 

True to form, the game also amassed more downloads on the iPhone, once again finding a greater level of consistency on the smaller screen.

2048's performance on the European downloads chart for iPhone

2048's performance on the European downloads chart for iPad

All bang, no buck

Contrary to what some might think, however, 2048's domineering performance on the download charts hasn't brought developer Ketchapp bags of cash, as the game has found it impossible to make any sort of impact on the US and European grossing charts.

2048 couldn't even break into the top 1000 in the US, while the puzzler also encountered similar difficulties in Europe where it briefly peaked at #193 in France.

Some might argue that 2048's dismal performance on the grossing charts proves that Threes hasn't suffered at the hands of its doppelganger. 

Of course, things aren't that black and white, and 2048's success in the downloads chart proves that many consumers aren't willing to pay for something that they can get for free. 

What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.

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Keith Andrew
All notable points chaps, though it should be noted The Charticle isn't typically about making money - more chart performance. Though such a study would definitely be an interesting read.
Laurent Benadiba
Same post same time. +1 :)
Ric Moore CEO at Crispy Byte Ltd
It never was going to make load from in-app purchases, it's the adverts that make the bulk of the cash, much the same as Flappy Bird. Ad revenue doesn't show in the grossing chart. For a game that probably took a week to clone I suspect they have made a decent return on their investment.
Laurent Benadiba
Are ads (iAds) taken into accounts in the top grossing charts? If they aren't the position in the charts is not relevant as ads seems to be the main monetization of 2048. Also they have ad splash screens which are the bread & butter in my experience and I'm pretty sure those are not going through iAd.