The Charticle

Is The Walking Dead: No Man's Land shooting up the grossing charts?

Is The Walking Dead: No Man's Land shooting up the grossing charts?

As happens with many successful IPs, there have been a number of The Walking Deadgames. 

Some, such as Scopely and IUGO's recent The Walking Dead: Road to Survival, are based on the original graphic novels.

Finnish developer Next Games is hoping that its The Walking Dead: No Man's Land will become the de facto game of the IP, however, thanks to its official status alongside The Walking Dead TV show, which kicked off Season 6 on 11 October.

And that's what we're tracking in this episode of The Charticle

They live

As you'd expect given it's one of the big US TV shows, the US is the single most important market for The Walking Dead: No Man's Land.

This is particularly the case as is often the case for mobile games based on western entertainment licences, the game hasn't yet been released in Japan, South Korea or China: the three giant Asian mobile game markets.

The good news for Next Games is that The Walking Dead: No Man's Land, which was released on iOS on 7 October, has quickly found its place on the top grossing charts.

In the US, on the iPhone top grossing chart, it's steadily risen to sit around the #75 position.

In the UK (a key English-speaking territory, in which Series 6 is being shown in step with the US), the game has performed even better, hitting the #50 position.

(Incidentally, despite the game's landscape screen orientation, it's performing better on the iPhone grossing chart than the iPad chart.)

It should also be noted that according to AppScotch, the launch has been backed with strong advertising campaigns on channel such as Vungle, Chartboost, UnityAds and Applovin.

It should also be noted that according to AppScotch, the launch has been backed with strong advertising campaigns on channel such as Vungle, Chartboost, UnityAds and Applovin.

Further afield

Looking at other important European markets, we can see that The Walking Dead: No Man's Land took slightly longer to climb the iPhone grossing chart in Germany, but its position in France and Germany is similar: just within the top 50.

The game did better in Spain during its launch week, but since has fallen away, although it's now back within the top 100.

Considering three Scandinavian countries: Finland; Sweden and Norway, it's unsurprising to note that the Finnish-developed game has performed very well in that country.

It's found a steady position around the #25 mark.

In Sweden, it leapt into the top 25, only to fall back, although remaining in the top 100. In Norway, the game hasn't found a steady paying audience.

It's been so far, so good, then, for a game which will continue to pick up high download numbers throughout the TV show's new series, and has already demonstrated it can convert users into payers with its quick presence on the top grossing charts.

There is one word of warning, though. Released in August to strong downloads numbers and backed with an extensive and ongoing UA campaign, Scopely's The Walking Dead: Road to Survival is currently performing better, despite being a less engaging and graphically attractive game.

Overtaking its brand competitor will no doubt be something Next Games will be focused on during the coming months.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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