The IAP Inspector

From guns to girls and gacha: The monetization of Rival Fire

Frontline Commando goes meta

From guns to girls and gacha: The monetization of Rival Fire

Welcome back to the In-App Purchase Inspector - our regular look at free-to-play games from the consumer's perspective.

In each instalment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience.

The end goal is to see whether the game makes a good enough case for us to part with our cash, or whether players are content - or engaged enough - to 'freeload'.

This time, we're taking a look at Rival Fire, which is Glu Mobile's westernised take on Tencent's hit Chinese shooter, WeFire.

Ready to blow

While the PC and console scene in the west remains dominated by franchises such as Call of Duty and Counter-Strike, the mobile top-grossing charts are notably lacking in successful shooters.

That's not to say that there have been no good ones, nor that anything outside top grossing is a failure. But given the size of the shooter market on other platforms, it's an intriguing anomaly to say the least.

In China, though - largely thanks to Tencent, the internet giant who bought Supercell for $8.6 billion - the situation is very different.

The entire game economy is now much more sophisticated, granular and deep.

Competitive PC FPS CrossFire and, more recently, third-person mobile shooter WeFire - both published by Tencent - have proven very successful in Asia.

And now, no doubt related to the fact that Tencent is a 14.6% shareholder in Glu Mobile, the US firm has been entrusted with bringing WeFire to a western audience.

On its own terms

One of the reasons Glu Mobile is a good fit for this project, you'd think, is because it has shooting franchises pre-established in the west - notably Contract Killer and Frontline Commando.

However, despite being originally soft-launched in the UK under the name Frontline Commando: Rivals, it was renamed Rival Fire shortly before full launch.

Now, this might not sound monetisation-related, but the decision to distance Rival Fire from the Frontline Commando series at the eleventh hour would not have been one made lightly. So why was it done?

A vague, but succinct summary would be that Rival Fire doesn't feel like a Frontline Commando game. In fact, despite Glu's culturalisation job, it still feels very much like an Asian game.

A different beast

Of 2015's Frontline Commando: WW2, this very column lamented “the game's stubbornness in terms of gifting currency.”

That couldn't be further from the truth here, with plenty of opportunities to earn Gems through rewards which, in a very Asian way, you have to collect manually from your inbox.

Guns remains the core for Rival Fire but they're not the only important element

The key thrust of Frontline Commando's monetisation was in obstructing your playtime by gating levels based on the power of your weapons and gear.

It happened a lot, and it was expensive to upgrade.

You even get rewards for playing online for long sessions.

Rival Fire uses a broadly similar system, as do many F2P games, but its level-to-level upgrade requirements form a gentle curve, rather than a series of harsh spikes.

Its energy system is also far less restrictive, allowing you to play for a reasonably long period of time before needing to spend hard currency. And playing the PvP modes, a significant part of the game, comes with no energy cost attached whatsoever.

You even get rewards for playing online for long sessions, with milestones every hour between 60 and 240 minutes.

It all points to one simple, fundamental difference between Frontline Commando and Rival Fire: the former rations and controls its players' session lengths, while the latter encourages players to play for as long as possible.

Guns and gacha

Rival Fire has two currencies: Gold (soft) and Gems (hard). Gems are available in bundles ranging from $4.99 for 315 to $99.99 for 7560.

However, with Rival Fire not reliant on a stop-start rhythm, these Gems are spent almost exclusively through its bustling storefront.

Rival Fire isn't now only populated by grizzed special ops guys

Here, you can buy new guns, AI squadmates, character skins, and consumables. Then there are packs of components used to level up gear, daily deals, and gacha crates.

Indeed, the entire game economy is now much more sophisticated, granular and deep.

You can level up entire guns. You can level up different gun components. You can level up your armour and various armour components. You can also level up your squad mates. And buy new ones.

All-in-all, it's a very Asian affair. Many of the high-ticket items are purely cosmetic, a way of showing off to other players rather than powering up.

Oh, yes. There's also a lot of pretty girls with big... guns. Lots of pretty girls with big guns. 

The VIP system encourages you to spend hard currency for quicker overall progress

Furthermore, there's also a VIP system encouraging players to buy Gems. The more you spend, the higher your VIP level, and thus the greater your rewards.

Rival Fire feels like a significant step forward.

A purchase at $4.99, for instance - the lowest level - gets you VIP level 1, 20,000 free Gold every day for a week, and 100 free Gems a day for 30 days. That's 3,000 total, worth more than $40 in real money.

A sore thumb

Amidst its Glu Mobile stablemates, particularly within the shooting genre, Rival Fire is the obvious anomaly.

Other games have attempted a similar approach, such as RAID HQ from Eight Pixels Square, but it will certainly be intriguing to see how a big studio like Glu fares with such an approach - even with a core game that's found success in China as its basis.

From a consumer's perspective, however, Rival Fire feels like a significant step forward.

It stands alone from the Frontline Commando series, and deservedly so - it's simply a far, far better experience.

Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.