At Pocket Gamer Connects Helsinki 2016, Thorbjörn Warin, VP of Monetisation and Business Development at AdColony, gave a talk on how the top mobile game publishers are growing their app economies.
He started by talking about monetisation, and said that while a lot of developers say CPIs are too high, "really, they aren't – CPIs are at the right level".
"The app install business is not a perfect market, but it's fairly close to it – there's supply, there's demand."
Warin then pointed out that the bigger companies aren't spending $1 million a day on UA because they can get lower CPIs, but because they have the revenues available to do so.
You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.