As part of Pocket Gamer Connects Helsinki 2016, Martine Spaans, owner of Tamalaki, gave a talk on best practices for mobile ad monetisation based on lessons learned from publishing mobile games.

She started by talking about the typical casual gamer on mobile, saying that it can take two weeks for a player to convert to buying an IAP.

Ads for everyone

However, Spaans pointed out that "there's more people who watch rewarded videos than people who actually buy something in the game."

She then spoke about the different types of players, from those who won't watch any kind of ad to those who only want to see a few ads, and how to engage these users.

You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.