How can mobile developers monetise with "whales" in mind?

How can mobile developers monetise with "whales" in mind?

As part of Pocket Gamer Connects Helsinki 2016, Torulf Jernström, CEO of Tribleflame, gave a talk on how to monetise a game well and go after "whales".

He started by saying that you need to make sure you have a solid in-game economy, saying that you need to give players the ability to spend $1,000 on IAPs, which he says "is lowballing it".

Get them early

Jernström then talked about Bartle types, identifying which types are likely to spend and therefore which types you should be invested in drawing in.

"You want to give a really, really good deal" early on, he claimed, so that player's emotionally commit to the game early, as it "breaks the ice" for gamers.

You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.

Deputy Editor

Ric has written for for as long as he can remember, and is now Deputy Editor. He likes trains.


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