How to make the most of the MENA mobile games market

Palringo's Magnus Alm breaks it down

How to make the most of the MENA mobile games market

At Pocket Gamer Connects Helsinki 2016, Magnus Alm, Head of Games Marketing at Palringo, gave a talk on how to make the most of the Middle East and North Africa region, or MENA for short.

He started by saying that it is an under-served region, with only 1% of games localised to Arabic, the fourth largest language spoken online.

Keep it quiet

Alm then went on to talk about anonymity being a key aspect of the area, with players willing to spend large amounts of money so long as they can use an online persona to do so.

"A lot of users don't want to use something like Facebook Connects because they might not want to talk to people that know them about playing games," he said.

You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.