How to make the most of the MENA mobile games market

How to make the most of the MENA mobile games market

At Pocket Gamer Connects Helsinki 2016, Magnus Alm, Head of Games Marketing at Palringo, gave a talk on how to make the most of the Middle East and North Africa region, or MENA for short.

He started by saying that it is an under-served region, with only 1% of games localised to Arabic, the fourth largest language spoken online.

Keep it quiet

Alm then went on to talk about anonymity being a key aspect of the area, with players willing to spend large amounts of money so long as they can use an online persona to do so.

"A lot of users don't want to use something like Facebook Connects because they might not want to talk to people that know them about playing games," he said.

You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.

Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of He still pops up time to time to review games.


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