At Pocket Gamer Connects Helsinki 2016, Johary Mustapha, CEO of Forest Interactive, gave a talk on how to get your game published in the Southeast Asia market.
He started by talking about SEA in general, mentioning that the region has around 720 million mobile users, with markets such as Singapore and the Philippines.
Trial and error
"In general there's about 10 to 15 indie games publishers in the region," said Mustapha, and these publishers are "doing a lot of a trial and error" in the market while it emerges.
In terms of actually choosing which partner to work with, he recommends making sure your game works with the publisher's portfolio and looking at whether you can maintain a good relationship with them.
You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.
Pocket Gamer Connects returns to London on January 16th and 17th. You can find details about the event and book your tickets here.