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How to release a successful mobile game without the help of a publisher

FGL's Alexy Izvalov tells all

How to release a successful mobile game without the help of a publisher

As part of Pocket Gamer Connects Helsinki 2016, Alexey Izvalov, Developer Relations at FGL, gave a talk on how to make your mobile game a success without a publisher.

He started by outlining what it is that publishers give to developers, explaining that they can offer better marketing in a saturated market, and can use their contacts to get games featured.

Players don't care

However, Izvalov also pointed out that publishers take away some of your revenue, as well as the fame. While your name will still be attached to the game, Izvalov says "the players don't care".

As for what developers need to do, he looked at various case studies of indie games, all of which had original gameplay ideas and interesting graphics to set them apart from the other games on the market.

You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.

Pocket Gamer Connects returns to London on January 16th and 17th. You can find details about the event and book your tickets here.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.