As part of Pocket Gamer Connects Helsinki 2016, Mike Hines, Developer Evangelist at Amazon, gave a talk on how to maximise your organic downloads.
He started with some "sneaky tips" that might work for developers, including misleading players, faking celebrity endorsement and bribing players into good reviews.
On a serious note, Hines stated that getting the right name for your game is important "because your app name is going to be indexed" and you need your app to be shown to your target audience.
"You've got about three-quarters of a second for them to look at your app and your title name," he stated, suggesting you also need to make your icon perfect in order to capture a player's attention.
You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.
Pocket Gamer Connects returns to London on January 16th and 17th. You can find details about the event and book your tickets here.