With Develop in Brighton dominating the week, you shouldn't feel too bad about missing out on some of this week's biggest stories. After all, what normal person wouldn't choose a trip to sunny - okay, slightly overcast - Brighton over a week in the office?
Now you're back home though, it's probably time to catch up on some of the things you might have missed during your week by the sea.
Naturally, a good chunk of the news comes from Develop itself, but even the most over-zealous conference goer can't be in two places at once, so we've taken the liberty of covering all of the good stuff so that you won't miss out.
You can thank us later, but right now it's time to sit back, relax, and feast on the week that was.
- We need a new name for free-to-play, said former Zynga man, Matthew Wiggins.
- Free-to-play is a form of 'digital pollution' explained Professor Richard Bartle.
- PR mastermind Simon Byron revealed why more indies should look to emulate Mike Bithell.
- Media Molecule's Rex Crowle explained the team simply wanted to 'spread joy' with Tearaway.
- Flaregames opened up about becoming a boutique publisher and entering the free-to-play market with Fieldrunners.
- We found out how Grand Cru's eternally anticipated Supernauts came to be.
- Developers, not publishers, are now pulling the strings, according to former PopCap man, Giordano Contestabile.
- Rollercoaster Tycoon 4 maintained its position at the top of the UK App Store charts.
- Playmob spoke out about how it's saving the world one IAP at a time.
- PopAppStore reminded developers to monetise outside of their game.
- PocketGamer.biz's George Osborn added his two cents to the F2P debate.
User acquisition, retention, and discovery
- ThisWayUp's Paperlander claimed first place at the inaugural ever Big Indie Mixer.
Tools & Platforms
- Epic revealed that Unreal Engine 4 was the product of a 'change in culture'.
- Amazon drescribed its Fire Phone as the "next piece in the jigsaw".
- AppLift funded API-based customisable native ad platform PubNative.
Funding, acquisitions, personnel and shutterings
- Zynga and Google teamed up to find out how UK devs can make the most of funding.
- Real-money gaming recieved a much needed boost as 3 more companies integrated Gamblits platform.
- Zynga's head of publishing made the jump to Tapjoy.
- Creative England's Greenshoots programme handed out £225,000 to 9 indies.