Week that was

Candy Crush Soda Saga goes viral, NativeX gives away $50,000, and what exactly is the point of publishers?

The past 7 days in bite-sized portions

Candy Crush Soda Saga goes viral, NativeX gives away $50,000, and what exactly is the point of publishers?

King's sequel to the ever-popular Candy Crush Saga has been unleashed upon the world, with the developer pushing its new Soda Saga promotion video to 100 million people in seven countries on its launch day. Intrusitve, costly, but no doubt effective. 

Elsewhere, UA platform NativeX put Santa Claus to shame by launching a brand new promotion, with the Minnesota-based mobile advertising outfit giving away a whopping $50,000 to its partners to spend on user acquisition. As long as you also put $50,000 into the pot too. 

As always, there's plenty more news where that came from, so sit back, relax, and enjoy another disturbingly sensuous Week That Was. 

Industry voices

User acquisition, retention, and discovery

Tools & Platforms

  • UA platform NativeX embraced the holiday season by launching a brand new promotion, with the Minnesota-based mobile advertising company giving away a whopping $50,000 to its partners to spend on user acquisition.
  • Ouya announced that its platform now has 1,000 games available on it.
  • German eye tracking specialist SensoMotoric Instruments entered the VR realm by adding its technology to Oculus Rift DK2

Funding, acquisitions, personnel and shuttering

 


What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.

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