January 20, 2024 Q&a Speaker Spotlight: AppsFlyer's Adam Smart on ad creatives and market saturation "We'll navigate the added complexity of fostering cross-departmental cooperation to enhance and evolve creative strategies"
January 3, 2024 Crystal Ball Time Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
January 2, 2024 New Year's Resolutions Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes The Mobile Mavens share their ambitions for the coming year
December 29, 2023 Game Of The Year Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more The Mobile Mavens share the best mobile games they've played this year
December 21, 2023 Industry Trends Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career" The big names in the industry tell us what they thought the biggest stories of the year were
December 20, 2023 Highs And Lows Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat" The big names in the industry tell us how a challenging year in the industry went for them and their business.
September 4, 2023 Pgc Helsinki Speaker Spotlight: Adam Smart shares his extensive marketing experience Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
August 30, 2023 Pgc Helsinki AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023 The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
May 24, 2023 Interview AppsFlyer’s Adam Smart on why cross-platform is the future AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content
April 13, 2023 New Ways To Win Privacy and community: The two-pronged approach to gaming success AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
January 19, 2023 Speaker Spotlight Speaker Spotlight: Adam Smart talks supply side ads Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.