Advanced Ai Advertising SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
May 28, 2024 Mainstream Mobile Mobile gaming's journey to the mainstream Kristan Rivers, co-founder and CEO of in-game advertising platform AdInMo, looks at the last decade of the industry and why brands are queueing up for its future
May 21, 2024 Strategic Growth Netflix to launch in-house ad tech with global rollout set for 2025 The move will see the streaming platform compete against other industry giants with ad servers such as Amazon and Google
May 13, 2024 New Way To Ua Subscrible raises $300,000 to launch ad-free mobile games platform Start-up aims to reduce UA costs and provide “uninterrupted” gaming
May 13, 2024 Ad Strategy Why diversified revenue streams are the key to maximising monetisation As the monetisation landscape shifts, mixing up your ad strategies can ensure that no money gets left on the table
May 13, 2024 Ads Growth AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth “There is nothing that limits our models to just gaming,” says CEO Adam Foroughi
May 1, 2024 Adding Ads Roblox launches video ads, partnering with IAS to deliver transparent metrics Advertisers can now use immersive video to promote to anyone over 13 in Roblox, with clear indicators from IAS coming soon
May 1, 2024 Boosting Revenue How user consent for personalised ads can significantly increase your Android revenue GameBiz Consulting's Božo Janković on the power of personalised ads and why testing is key
April 9, 2024 Advertising Quality Control Voodoo Partners with AppHarbr to Level Up In-Game Ad Quality AppHarbr brings its best-in-class technology to Voodoo, to eliminate disruptive advertising and create more engaging, secure real-time control
April 2, 2024 In-app Advertising Gaming social platform Discord set to embrace ads for revenue boost Discord is reportedly hiring more than a dozen workers to see this through
March 26, 2024 All About Ads Intrinsic ads make players 5% more likely to consider in-game spending Anzu and Happydemics find intrinsic ads to have the highest recall rate, brand identification and purchase consideration
March 26, 2024 Optimising Opportunity How Supply Path Optimisation can supercharge user acquisition for gaming advertisers Ad expert LiftOff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
March 22, 2024 In-game Ads “There’s still misunderstanding and undervaluing of the power of mobile gaming as an advertising channel” Odeeo CEO Amit Monheit on the advantages in-game audio ads
March 19, 2024 Advertising Advice Mobile Ad Masterclass: How to select the best ad format for your game AdQuantum Design’s creative production director Ivan Razmakhov gives his tips on producing mobile game advertising that delivers results
March 12, 2024 Level Up Listener Leverage The performance marketing channel you’re probably overlooking Future-ready user acquisition strategies - five key reasons to add podcast-ads to your UA Mix
March 12, 2024 Rewarded Play Unity’s offerwall product Tapjoy launches Daily Rewards to boost re-engagement Tapjoy is delivering new ad features to give advertisers tools to help lure back players on a daily basis
March 1, 2024 Gamelight Hits Top Five Gamelight hits top five global ad networks Singular's analysis reveals Gamelight Is among world's top five ad networks
January 24, 2024 Pgc London The AI future is now. AI generated video is real and is promoting 100s of apps AI can quickly create hundreds of creatives for your game and João Vieira da Costa of Replai.io has the tech that's making it happen right now
January 23, 2024 Exclusive Debut Nefta showcases privacy-first platform at Pocket Gamer Connects London 2024 Unveiled exclusively at PGC London, the new ad platform is designed to provide developers with IAA revenue from opted-out iOS users
January 16, 2024 Impressive Performance Gamelight bags 12% of all match-3 game ad spend worldwide Data from Singular shows that the platform's AI-powered algorithm is delivering the goods on match-3, despite their presence in only 11 countries
January 5, 2024 Call For Improvement Most social media game ads fail to meet loot box labeling standards The study shows that out of 188 ads for 63 games across Meta's platforms, only 7% make correct mention of loot boxes
December 21, 2023 Platform Power Tencent is advertising DreamStar on ByteDance platforms in competition with NetEase After a fierce rivalry, Tencent and ByteDance are finally warming up to one another
December 21, 2023 Ad Strategy Upping your game with integrated ads AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
December 19, 2023 Top Tips Top tips: How to optimise ad placements to boost your game Unity’s Anna Popereko is back with more tips on how to maximise your ad strategy
December 13, 2023 Expanding Reach Africa and India are in Microsoft's sights for ad-supported game streaming The Xbox giant is planning on using ads to reach new players and expand its audience
December 12, 2023 Ad Strategy New Year - New Ad Strategy: Expert tips and predictions for mobile game advertising in 2024 Nexters Murad Khalilov offers top tips to take into 2024 to maximise your advertising strategy
December 7, 2023 Ads Ahead Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024 A case study with Black Smoke Studios shows that 83% of players are still willing to provide basic personal information
November 20, 2023 User Acquisition Unity partners with Roku to bring user acquisition campaigns to the big screen Connected TV viewers can now download apps direct to their mobile from an ad placed by Unity
November 16, 2023 Ai Ad Vantage Replai’s New AI Service Offers Marketers a Revolution in Ad Creation Mobile ad expert's new AI-enabled service enables developers and publishers to create and change ads from text prompts or the game itself
November 16, 2023 Mobile Media Ad networks down in 2023, with only four of the top 20 players showing an increase Apple Search Ads and Google lead on respective platforms, with only Meta ads making the top five on each
October 31, 2023 Free To Paid Facebook and Instagram to introduce ad-free subscriptions in EU Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
October 27, 2023 Unity Runtime Fee Unity's Runtime Fee debacle caused 15% of its US advertisers to jump ship The introduction of the proposed fee triggered a sharp downturn in advertisers, but revisions and departures appear to have fixed the problem
September 29, 2023 Week That Was Week in Views - What caught our eyes in the last seven days The Pocketgamer.biz team take their pick of this weeks big news, including console games going mobile, Final Fantasy villains, making games accessible and intrinsic advertising
September 28, 2023 Ad Report Meta owns all four of the top ad networks for mobile games in Q2 2023 Google Play hosted the most ad creatives, with Facebook leading the way
September 13, 2023 Guest Post Why In-App, not MFA, is the advertising solution made for advertisers Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites
September 4, 2023 Meta Subscriptions Meta may offer EU users an ad-dodging subscription service The move would allow them to circumvent new EU policies regarding data collection practices
August 30, 2023 Data.ai Report Mobile gaming set to reach $108 billion in consumer spend in 2023 The platform continues to be the industry’s top performer
August 17, 2023 Partnership Gcommerce company Scuti partners with audio tech firm Consumable for audio ads Brands will be able to advertise their products to users browsing the Scuti marketplace
August 10, 2023 Hybrid Monetisation In-app purchases are up on both iOS and Android Tenjin’s latest report highlights a shift towards hybrid monetisation
August 7, 2023 Brand Attraction How can the mobile games industry attract more brands? Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them
July 28, 2023 Week That Was Week in Views - What caught our eyes in the last seven days The Pocketgamer.biz team take their pick of this weeks big news including game ad revenue, some best practices for monetising and the moment that one of gaming's giants went mobile first
July 25, 2023 Gameanalytics Report USA game ad revenue to reach $130 billion in 2025 But currently only accounts for less than 6% of total ad spend in the USA
July 25, 2023 Advertising What does Roblox’s new ad network look like? Behind the scenes on their new 'immersive ads' which echo the trend and ride the rising wave of intrinsic advertising
June 28, 2023 Shock Report Google accused of misleading its advertisers on over 80% of ad placements “Repackaging shitty, brand-unsafe outstream as instream is a big problem," quotes a new report with potential refunds running into billions
June 21, 2023 Eyes Open Anzu and Lumen’s two-year study finds that in-game ads come out on top In-game ads have higher viewability and lead to higher purchase intent, study finds
June 16, 2023 Fluent Report 48% of Gen Z-ers have at least four gaming apps downloaded A new report by Fluent delves into the world of app downloads
May 31, 2023 Advertising Bidstack brings its intrinsic advertising to two new mobile racing game studios The company's platform for adding themed, unobtrusive ads to games has just gained two new partners
May 22, 2023 Video Ads Mintegral launches Smart Video Capture and Editor for Playturbo The feature allows advertisers to create multiple ads at once while easing localisation