King Of King Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
March 19, 2024 Deconstruction Game Analysis: Deconstructing Jelly Run 2048 - Boosting rewarded ads and retention with a new meta Azur Games producer, Milana Gelmanova breaks down Jelly Run 2048 and how one mechanic worked magic for the game's metrics
February 27, 2024 Retention Tips How to generate lasting player loyalty with omnichannel messaging CRO of OneSignal, Josh Wetzel explains how using a multi channel approach to engaging with players can help with long term retention
February 21, 2024 Install Increase ATT consent reached 39% in 2023 as racing games turbo-charged installs Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
February 19, 2024 Industry Insight How to increase your game's metrics with a single event Gradient Universe's Oxana Fomina shares the story of how one event helped multiple games reach new heights
February 7, 2024 Difficulty Balance Difficulty curves: Find the right balance and boost retention and revenue Product design director Guy Agiv discusses maximising your games monetisation and retaining players via the perfect difficulty curve
January 22, 2024 Pgc London PGC Panel: Nurturing a community, social media strategies and "actually calling your players" A PGC London panel discusses the tools and platforms devs can use outside of games to improve player retention
January 11, 2024 Pgc London Pocket Gamer Connects London: The Growth Track sponsored by Nexus.gg Essential insight into user acquisition, retention techniques and how to grow your game - unmissable seminars this January 23rd
September 25, 2023 Latam Analysis Chile leads the way in installs in Latin America with a 35% increase Adjust analyses the performance of one of the world’s fastest growing mobile markets
September 7, 2023 Tappa Report Using notifications and in-game keyboards to win the user engagement game Examining the state of player engagement, and what developers can do to increase it
August 11, 2023 Game Design Breaking the rules: Magical secrets of game design Fundamentally Games’ Oscar Clark breaks down the core rules of game design and how they drive gameplay
July 14, 2023 Week That Was Week in Views - What caught our eyes in the last seven days The PocketGamer.biz team tackles big money and two stories, about cancelled development and story innovation, from Develop: Brighton this time around...
July 13, 2023 Live-ops Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio." The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future
July 12, 2023 Launches How Hi-Rez Studios learned from not launching Rogue Company: Elite With the game's demise - or at least permanent hold - the lessons learned by Hi-Rez were shared with others
July 12, 2023 Design & Retention Trailmix designer Jade Ostle on how pivoting to story and merge2 boosted Love & Pies to 60% D1 retention The designer hosted a talk at Develop: Brighton discussing the development of Trailmix's first game
May 23, 2023 Next Level Hypercasual It’s the end of an era in hypercasual - we can turn it into a new opportunity Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market
April 13, 2023 The Rise Of Mobile Gaming app installs are up 10% compared to 2022 Adjust’s new report delves into the state of 2022’s mobile industry, and how 2023 is shaping up so far
April 11, 2023 Retain Retarget Reduce Churn Retain your players with retargeting - a masterclass from Adikteev Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
March 13, 2023 Join The Webinar Retargeting Masterclass: How to retain and retarget players How can developers and publishers keep their users, reduce churn and increase retention? find out more in this expert webinar from Adikteev and PocketGamer.biz
February 15, 2023 Interview PLAYSTUDIOS' Mickey Sonnino talks diversified portfolio and the magic of loyalty programs PLAYSTUDIOS’ new COO gave us an insight into their take on rewarded play and pushing beyond casino games
January 26, 2023 Installs & Uninstalls Why are people uninstalling games ahead of other apps? Games are seeing the largest portion of uninstalls in any category of app, so why is this happening?
January 17, 2023 Speaker Spotlight Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event
November 3, 2022 Google Report New Google report suggests a delicate balance when it comes to in-game advertising 33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads
October 4, 2022 Publisher News Azur Games discuss salvaging ditched apps in latest blog post We take a look at how one publisher claims to have grabbed games previously dropped by other publishers, and turned them into a success.
June 16, 2022 Android Out Android games struggle to retain players, states Pushwoosh report A new study revealed that 75.4 per cent of Android players uninstall gaming apps within 30 days
April 14, 2022 Hypercasual On Top Adjust: hypercasual made up 27% of global mobile downloads in 2021 2021 saw CPI increase, but retention rates followed
March 16, 2022 Hypercasual Takes The Pie Unity: Hypercasual game creation increased 137% in 2021 Report looks at revenue, monetisation, retention, engagement, and more
March 2, 2022 Where Is It How to achieve a mobile bestseller: can five projects perform collectively as one superhit game? Azur Interactive Games' Milana Gelmanova walks through five Hidden Object game releases to discuss the changes that led to the greatest player retention
February 25, 2022 Love Island Launch Love Island The Game 2 is now Fusebox Games’ most successful launch Seeing high retention rates
February 23, 2022 Upcoming Competition Voodoo’s Spring Game Competition to reward studios with up to $1 million Top prize for reaching five million downloads in four months
February 18, 2022 Master Monetisation Why hypercasual gaming app marketers need their own playbook Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
January 11, 2022 No Mystery Here Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource
December 22, 2021 Retention Roadmap App Annie reveals the top 10 retention tactics which turn first-time users into repeat players Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players
December 1, 2021 What Matches Match 3 Dream Games' Royal Match leads match-3 D30 retention at 16.5% App Annie takes a deep dive into retention
September 30, 2021 Pgc Digital #8 PGC Digital: How to enhance the first time user experience Electric Square UX designer Kristina Miles talks retention
September 29, 2021 Pgc Digital #8 PGC Digital: How to balance monetisation and increase retention Facebook strategic partner managers talk boosting ad exposure
September 27, 2021 Pgc Digital #8 PGC Digital: What do players want today that they will want tomorrow? Admix CEO Samuel Huber discusses a resilient player-centric business model
September 23, 2021 Hyper Meets Casual From hype to hyper to hybrid-casual Voodoo talks about the birth of hybrid-casual
September 7, 2021 Live And Kicking Six years on, how Gameloft sustains Order & Chaos 2: Redemption Liveops with a small team
March 16, 2021 Good Show Top-performing titles have a 45% higher D7 retention rate Games live streams generated 11 billion hours in viewship in just over a year
March 4, 2021 Live And Kicking The five-year journey of Hill Climb 2 and how Fingersoft is already prepping for a third Fingersoft's Daniel Rantala discusses the racing sequel
February 25, 2021 Keep Em Coming Wappier release player retention guide for developers and publishers "This guide will be invaluable for helping build an engaged long-term player base"
February 8, 2021 Pgc Digital PGC Digital: Taking user acquisition and retention to the next level "As UA managers, we have the tools to decide what KPIs we pursue"
November 12, 2020 Pgc Digital PGC Digital: How "understanding the player" lead to a 40% increase in users for Koron Studios The sevilla-based studio saw massive growth in Idle Fishing through specific updates
September 23, 2020 Uramagician Why Harry Potter: Puzzles and Spells is "the biggest, most robust game Zynga's ever launched" Creative director Mark Turmell and lead producer Desiree Makowski take us through the many metagame features of the match-3 puzzler
September 16, 2020 Two Billion Users PGC Helsinki Digital: Downloads need to take "five-seconds or less" on Facebook Gaming Quicksave Interactive CEO and co-founder Elina Arponen spoke about the benefits of developing games for social platforms
September 3, 2020 Making Of How F1 Manager achieved 350,000 daily active users "We had to spend the first couple of months weathering the storm"
August 27, 2020 Past Experience Opinion: Fall Guys owes some of its explosive success to Mediatonic's mobile expertise How understanding mass audiences and player retention helped launch 2020's surprise hit