October 12, 2022 Rebranding Edge Gaming rebrands to Ludeo The company creates user-generated content allowing gamers to share their best moments
October 10, 2022 New Name, New Games Square Enix Montreal rebrands as Onoma The new name follows the sale of the company to Embracer Group
October 4, 2022 News Homa Games rebrands with new name and logo Now simply going by ‘Homa’, the mobile game publisher debuted a new logo on their website today in a post announcing their new brand identity.
September 27, 2022 Rebranding Coda is now known as Coda Labs The rebranding will see a shift in focus toward web3 gaming
September 20, 2022 A New Look TapTap announces a rebrand, including new mascot The Google Play alternative debuts a bold new look
August 18, 2022 Sailing Into The Future Asmodee Digital renames itself Twin Sails Interactive as it shifts focus The publisher is focusing on original indie and AA titles
June 22, 2022 Reality Rebrand Reality Gaming Group rebrands to Reality+ with move to full-service Web3 NFTs and blockchain using "side-chain" of Ethereum mainnet
May 5, 2022 Rooms And Rebrands Piepacker rebrands as Jam.gg as its library spreads onto mobile Platform reaches 2 million users
March 17, 2022 Gathering The Riffraff Tencent provides "significant" investment to RiffRaff Games Joshua Boggs rebrands MayDay, hires Guy 'Yug' Blomberg as studio director
February 16, 2022 Brand-new Brand MiHoYo launches new international HoYoverse brand Keeping the MiHoYo name in China
February 16, 2022 Annie Goes Ai App Annie rebrands to data.ai with focus on unified data AI Partnered with Similarweb to provide unified mobile and web market dataset
January 4, 2022 Rebranded Concotion Mana Play rebrands as Potion on Google Play Comes with app redesign and melding reward systems
December 1, 2021 Blockchain Branding Gamevil rebrands as Com2uS Holdings to focus on blockchain and NFT projects Solidifies shift towards play-to-earn games
November 18, 2021 Come Together Aristocrat rebrands its $1.8 billion gaming division as Pixel United Includes Plarium, Big Fish and Product Madness
August 24, 2021 Rebranding Gamasutra set to rebrand as Game Developer after almost 25 years The name change is expected to be enforced on August 26th
July 21, 2021 Pes Is Dead Konami rebrands PES to eFootball, moving to free-to-play The game will roll out across multiple platforms
September 3, 2020 Rebranded Wargaming UK rebrands as DPS Games "At DPS Games, we still remain a proud member of the Wargaming family"
August 27, 2020 New Identity Oculus rebrands as Facebook Reality Labs "Together, AR and VR will change how we work, interact, and play, with novel use cases we haven’t even begun to imagine"
August 25, 2020 New Identity Exient rebrands Sad Puppy and Donut under Exient Publishing "The success we've experienced with Lemmings Puzzle Adventure has given us the confidence to double down on our publishing activity"
August 18, 2020 Catch 'em All Pokemon Masters is rebranding as Pokemon Masters EX Various events are being held for its first anniversary
July 31, 2020 Makeover! Playtika has given itself a rebrand "Playtika's new look and feel is designed to match our new brand story and our mission – to entertain the world through infinite ways to play"
May 18, 2020 Rebranded Minecraft's creator rebrands itself as Mojang Studios It's unveiled a new logo to go with the new name
November 12, 2019 Crazy Name Crazy Guys TabTale changes its name to Crazy Labs It reflects the company's focus on hyper-casual
September 26, 2019 Level Up App Annie acquires mobile analytics firm Libring alongside rebrand “The most successful companies find a way to capitalise on mobile”
May 30, 2019 Rebranding Mail.ru Group brings development and publishing operations under My.Games brand 58 per cent of company's 2018 revenue came from mobile
May 1, 2019 Stack Appodeal is now a part of umbrella ad tech solution brand Stack Stack wants to help mobile publishers compete with an encroaching ad network industry
April 2, 2019 Focus On Ip Konami rebrands New York office to Konami Cross Media Yuta Kose has been named president for the renamed studio
February 28, 2019 Dear Mobile Updated: Publisher Playdius rebrands as Dear Villagers A change in direction for the publisher of A Normal Lost Phone and Bury Me, My Love
February 6, 2019 Change Of Name Microsoft Studios renames to Xbox Game Studios "2019 is going to be a great year for Xbox gamers everywhere"
October 22, 2018 Rebranding Idle Miner Tycoon dev Fluffy Fairy renames to Kolibri Games New name is the German word for hummingbird
October 3, 2018 New Motto, New Tech Applift rebrands to focus on UA and retargeting Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
February 21, 2018 Outplay Refresh Outplay Entertainment refreshes its brand with new logo and focus on "limitless fun" Partners with design agency JDO on the rebranding
February 6, 2018 The Importance Of Being Idle View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire Rebrand affects every game on Android, just Farm Away! on iOS
October 30, 2017 Roostr Booster Chartboost rebrands influencer marketing platform Roostr as Chartboost Influence Adds new functionality to the platform
August 16, 2017 Proud Partnership Atari partners with LGBT Media to relaunch social game Pridefest LGBT Media will rebrand and relaunch the game as its own
May 11, 2017 Cooking Up A Storm Gordon Ramsay Dash cooks up $23 million for Glu Mobile in 10 months Renamed Restaurant Dash with Gordon Ramsay
March 1, 2017 Moving Fast Cheetah Mobile rebrands Cheetah Ad Platform as Cheetah Ads Sleek and simple
December 13, 2016 New Name, Same Company Opera Mediaworks rebrands itself AdColony following browser sale Chinese consortium retains rights to Opera brand, forcing change
November 1, 2016 Play No More SNK Playmore dropping Playmore name on December 1st Going back to basics
September 22, 2016 Get Into The Jam SGN Games rebrands as Jam City as it bolsters branded IP roster with Peanuts license All in the name of growth
September 22, 2016 Battle's End Blizzard dropping Battle.net name after almost 20 years of service Technology will continue to be used
March 7, 2016 Looking Forward Game localisation outfit GTL Media rebrands as GameScribes and joins Pocket Gamer for a GDC party Same company, new name
May 11, 2015 All Systems Go! D3Publisher of America rebrands as mobile-friendly D3 Go! Gets a mobile focus
March 17, 2015 First Class After 40 million downloads of its kids games, TribePlay rebrands as Dr Panda Games Rebrand based on the strength of the firm's popular Dr. Panda IP
September 24, 2014 Investment New company name, faces and direction as Fuel raises $3.5 million Grantoo is reborn