Profile
-
LinkedIn
About
About
Mikael is native of Finland and has been working and doing business in China since 2004. He started his China career with Finpro, Finland Trade Center, assisting Finnish ICT companies in China market. In 2008 he founded his first company, Posse Ltd, which has since provided numerous leading European handset and mobile VAS related companies with market entry, business development, and sales representative services.
Articles featuring Mikael Leinonen
Articles featuring Mikael Leinonen
![Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki](https://media.pocketgamer.biz/2022/8/118199/pgc-hsk22-tracks-pgbiz-ua-update-500x500-r75x75.png)
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
as
EYES ON CHINA
Nov 10th, 2021
![Swrve now gives Western mobile game devs a full picture of their performance in China](https://media.pocketgamer.biz/2017/9/81163/swrve-2017-logo-r75x75.jpg)
Swrve now gives Western mobile game devs a full picture of their performance in China
![Mobile Mavens: Reaction to China's new restrictions on children gaming](https://media.pocketgamer.biz/2014/9/21336/pgbizmobilemavens400x400-r75x75.jpg)
Mobile Mavens: Reaction to China's new restrictions on children gaming
as
WHAT NOW?
Jul 21st, 2020
![All China iOS fears just materialised - What now?](https://media.pocketgamer.biz/2018/8/91415/mikael-leinonen-r75x75.png)
All China iOS fears just materialised - What now?
Understanding the impacts of the China iOS ISBN requirements with MyGamez
as
CHINA AWARDS
Jan 28th, 2016
![Chinese version of Hill Climb Racing wins China Mobile innovation award](https://media.pocketgamer.biz/2014/11/22629/hill-climb-racing-icon-r75x75.jpg)
Chinese version of Hill Climb Racing wins China Mobile innovation award
as
BULKING UP
Sep 2nd, 2015
![West-to-China publisher MyGamez announces 9 million MAUs and new funding round](https://media.pocketgamer.biz/2015/9/60870/mygamez-logo-r75x75.jpg)
West-to-China publisher MyGamez announces 9 million MAUs and new funding round
as
Nov 12th, 2014
![MyGamez on why full localisation wasn't key to Hill Climb Racing's success in China](https://media.pocketgamer.biz/2014/11/22629/hill-climb-racing-icon-r75x75.jpg)
MyGamez on why full localisation wasn't key to Hill Climb Racing's success in China
1
Top Stories
![Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour](https://media.pocketgamer.biz/2022/11/119390/google-logo-r50x50.jpg)
Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
![Star Wars: Hunters ranked No. 1 for App Store game downloads in the US, UK and Canada on launch day](https://media.pocketgamer.biz/2024/6/127434/star-wars-hunters-aran-tal-r50x50.jpg)
Star Wars: Hunters ranked No. 1 for App Store game downloads in the US, UK and Canada on launch day
![Why Dlala Studios pitches its next game at least 18 months before finishing development](https://media.pocketgamer.biz/2024/6/127509/games-growth-summit-3-r50x50.jpg)
Why Dlala Studios pitches its next game at least 18 months before finishing development
![Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target](https://media.pocketgamer.biz/2024/6/127522/hot-five-june-2-2024-r50x50.jpg)
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
![Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…](https://media.pocketgamer.biz/2024/6/127504/star-wars-hunters-r50x50.jpg)
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |