Advertising
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- All [36]
- Infographic [1]
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- The IAP Inspector [1]
- Video [2]
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- Week that was [3]
- Deal [5]
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- Profile [7]
- Mobile Mavens [7]
News
Sep 28th, 2023
Meta owns all four of the top ad networks for mobile games in Q2 2023
Google Play hosted the most ad creatives, with Facebook leading the way
Comment & Opinion
Sep 13th, 2023
Why In-App, not MFA, is the advertising solution made for advertisers
Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites
News
Sep 4th, 2023
Meta may offer EU users an ad-dodging subscription service
The move would allow them to circumvent new EU policies regarding data collection practices
News
Aug 17th, 2023
Gcommerce company Scuti partners with audio tech firm Consumable for audio ads
Brands will be able to advertise their products to users browsing the Scuti marketplace
News
Aug 10th, 2023
In-app purchases are up on both iOS and Android
Tenjin’s latest report highlights a shift towards hybrid monetisation
News
Jul 25th, 2023
USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA
News
Jun 21st, 2023
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
News
Jun 16th, 2023
48% of Gen Z-ers have at least four gaming apps downloaded
A new report by Fluent delves into the world of app downloads