Japanese mobile gaming giant DeNA has just released its Q2 2013 financials.
Sales were up 10 percent to $526 million, with around $80 million of that coming from outside the company's Japanese heartland.
But demonstrating the perceived 'otherness' of the sophisticated Japanese market, it revealed that more than 25 percent of consumption of its MobaCoins still comes from feature phones.
Sizeable minority
This is changing fast, but it was only six months ago that DeNA became a majority smartphone business.
And it's not the only big publisher in a similar position.
Gameloft still has a strong Java games business, too.
In its Q2 2013 period, it said that its feature phone business accounted of 39 percent of the $142 million of sales it made from April to June 2013.
In other words, while the big global mobile publishers are focused on their free-to-play smartphone business, they're not dropping their legacy sales.
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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