User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
Comment & Opinion
May 22nd, 2024
Using first-party data: Your gold mine of insights, opportunities, and strategic potential
Interview
Mar 18th, 2024
Mattel’s Mike DeLaet on their big push into games and why the focus is mobile
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
News
Mar 7th, 2024
Deconstructor of Fun's 2024 predictions: AI transforms the games industry, DMA will make Apple bleed, and UA recovers
Eric Kress and Michail Katkoff share their views on where the games industry is headed in 2024
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
Comment & Opinion
Feb 14th, 2024
Why gaming is going cross-platform and how to tackle the user acquisition problem
Interview
Feb 8th, 2024
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
News
Jan 22nd, 2024