West on the rise as DeNA's Q1 FY13 sales up 10% to $526 million
![West on the rise as DeNA's Q1 FY13 sales up 10% to $526 million](https://media.pocketgamer.biz/images/4435/52919/dena-logo-biz_s320.jpg)
Japanese mobile gaming company DeNA (TYO:2432), has announced its Q1 2014 figures for the 3 months ending 30 June 2013.
Revenue was ¥52.2 billion (around $526 million), up 10 percent year-on-year.
Operating profit was ¥17 billion ($171 million), down 8 percent.
One bright spot was the performance of Mobage in the West, which was profitable for the first time in June.
Revenue from what DeNA calls its international business was around $80 million during the quarter.
And its Chinese business is "approaching breakeven".
System shock
Digging down into DeNA figures, the consumption of MobaCoins - the platform's in-game currency - dropped in Japan.
Activity was worth ¥54.8 billion ($553 million) during Q1.
![](https://media.pocketgamer.biz/images/5538/52919/mobacoin-japan-consumption-august2013_320.jpg)
This is higher than DeNA's sales because players don't immediately spend the MobaCoins they purchase, hence there's always some stored value in the system.
Consumption was down 6 percent compared to the previous quarter, and stable compared to the ¥54.1 billion ($545 million) MobaCoins spend 12 months ago.
Loosening Japanese ties
Significantly, the majority of MobaCoin consumption comes from browser-based games in Japan, rather than native games - the key driver of revenue in the west.
The company says it plans to release 60 new games during the next 9 months, of which 70 percent will be app-based.
There will be at least 20 new app games released internationally.
It's also looking to boost the percentage of international sales that come from its first and second-party games.
![](https://media.pocketgamer.biz/images/5539/52919/dena-internation-revenue-split-shift-august2013_320.jpg)
At the moment, the vast majority of sales come from its third-party publishing activities.
Steady as she goes
In terms of Q2 financials, DeNA predicts sales will be static - up 1 percent year-on-year - to ¥50.9 billion ($513 million).
![](https://media.pocketgamer.biz/images/5540/52919/dena-revenue-august2013_320.jpg)
The company ended the quarter with cash and equivalents worth ¥46.7 billion ($470 million), down from ¥58.4 billion ($589 million) three months ago.