Negligible Decline
Over 228 million active mobile gamers in the US and Canada in 2021
Down 4% over 2020
Company Profile
NPD Group
Website www.npd.com
About A provider of consumer and retail market research information, the NPD Group provides critical consumer behavior and point-of-sale (POS) information and industry expertise across several industries.
Related People
Mat Piscatella
Executive Director, Games
Articles featuring NPD Group
Hey Big Spender
US consumer spending hit $4.6 billion in February 2021
The Nintendo Switch continues to be the best-selling console
Money Money Money
US consumers spent $4.71 billion on games products in January 2021
The Nintendo Switch proved to be the most popular hardware
Play Time
There are nearly 239 million mobile gamers across the US and Canada
"Mobile is the most popular platform in the video game industry, with wide and increasing appeal across all age groups"
Wanna Play
More US consumers over the age of 45 are playing games
"This year, video games is one of the most consistent growth categories in terms of overall participation and investment relative to 2019"
Switched
Nintendo Switch could be the best-selling console this holiday season
Games spending will hit $13.4 billion in November and December
Money Money Money
US games spending achieved an all-time quarterly high in Q1 2020
Market generated $10.83 billion
Bellionaires
Animal Crossing: New Horizons achieves third-best US launch ever for a Nintendo game
Best-selling entry in series to date
Npd Group
US and Canada mobile games revenue grows 24% in 2019
$11.82 billion spent in the two countries
Npd Numbers
Nintendo Switch remains the best-selling console of 2019 in the US
Fire Emblem: Three Houses was the highest selling game on the Nintendo Switch in July
Npd Numbers
Nintendo Switch US sales top PlayStation and Xbox in June
“Nintendo Switch is the only platform showing year-on-year growth”
Iaps Ftw
In-app purchases more popular than DLC in the US
23% of people surveyed
Eedar Acquisition
NPD Group acquires EEDAR to expand games market research
Sum undisclosed
Beyond Retail
NPD begins tracking in-app purchases and mobile game sales
Brave new world
Sore Thumbs
Average time spent playing mobile games now over two hours a day
Kids play, adult pay
Racing ahead: Apple extends lead over Samsung in US
iOS holds 42% share
NPD: 3 in every 10 smartphones will soon be bought in China
1.8 billion to ship globally by 2017
NPD: Console gamers still spending more than those on mobile
But balance of power shifting
Children spend time on smartphones and tablets five days a week
NPD claims games most popular activity
Online and mobile games push US market above $1 billion in April
Traditional software sales plummet 42 percent
1 in 4 iPad purchases made by first time Apple buyers
Tablet replaces iPod as 'gateway' device
40% of freemium gamers now happy to spend cash in play
Men more likely to make IAPs than women
iPhone 4S surge leading the 4G charge in the US, claims NPD
HSPA+ the most popular technology
NPD Group predicts massive surge in tablet market - 383 million units annually by 2017
Driven by emerging markets
Non-Apple tablets sell 1.2 million units in the US to reach $415m in 2011 reckons NPD Group
Although boosted by HP's TouchPad fire sale
Almost half of US smartphone consumers up for Windows Phone, other half have no idea what it is
Android remains top of the pile
Android share hits 52% in US, but Google target Motorola continues to fall back
BlackBerry's share slumps to 11%
Mobile downloads represent half of all game downloads
40% of mobile downloaders spending less on consoles
Strong sales of Verizon's iPhone 4 hand Apple 14% share in US
Firm edges ahead of HTC, Motorola and RIM
11% of US consumers aiming to purchase iPad by February
Sales not slowing down
Android swipes RIM's share as Google takes 44% of US Q3 sales
iPhone holding strong in second spot