Following investment from Maverick Capital Ventures, mobile advertising technology provider Vserv has announced it's raised a lifetime total of $18 million.

Vserv had previously also netted $3 million in its first round from IDG Ventures India, and will use its new cash pot to further expand in its native India, southeast Asia and other emerging markets.

The company was founded in 2010 by Dippak Khurana and Ashay Padwal, and now employs 200 people in offices across India and South East Asia.

V-live to serv

India's internet user base is set for break-neck expansion over the coming years; it's expected to rocket from 200 million users to 500 million by 2018 - primarily be driven by mobile users who are predicted to make up over 80 percent of the user base.

Vserv aims to capitalise on this with its flagship platform, Audience Pro, that amalgamates data from marketers, telecom operators, developers and other third party sources.

Using this information, the platform then creates user personas and triggers real time intent signals that enable the discovery, analysis and monetization of end users.

"We are highly impressed with the rapid pace of Vserv’s growth," said Mathhew Kinsella, Maverick Capital Ventures' managing director.

"Its smart data platform and management team. Vserv is uniquely positioned to drive the mobile internet ecosystem in India and South East Asia through their exceptional data assets. We look forward to helping Vserv accelerate its growth further.”