Frenzoo, the San Francisco and Hong Kong-based developer behind a series of Me Girl 3D lifestyle games aimed at female players, has announced funding of $1 million.
The funding round was led by K5 Ventures, Anshe Chung Ltd, and Fresco Capital - all existing Frenzoo investors.
This brings the company's total seed funding to $3 million, and will be used to invest in UA, accelerate development, and make new hires.
This announcement coincides with the launch of meTropolis, a cross-game system by which apps in the Me Girl series can interact and share characters, quests and storylines.
In this way, the existing three Me Girl games - which will be added to with four new titles - will enable seamless play experiences.
For example, a dating columnist in Me Girl Love Story would be asked to help her editor achieve her dreams of being an actress in Me Girl Celebs, and discover what happens next in Me Girl Love Story upon completion of the quest.
All about integration
“MeTropolis is the first time a mobile gaming company has delivered this level of story integration between apps, and we think our players are going to love it,” said Simon Newstead, co-founder and CEO of Frenzoo.
"We are very excited about the funding because it will help us speed up the development of our launches and the next wave of our games," he told PocketGamer.biz.
"Our investors all realized that while we have very big ambitions, we also have a clear roadmap for how to execute our vision, and this round of funding is a testament to their belief in our team."
"What we are doing with meTropolis is truly unique within the industry. We are thrilled for this initial launch and even more thrilled for what lies ahead."