Super Mario Run has now surpassed 150 million downloads worldwide seven months after it was first launched.

The download figure was confirmed by Nintendo President Tatsumi Kimishima in a recent shareholder's Q&A. He noted that less than 10% of these players have actually paid for the game.

"This may be due to the price or the payment methods, so in the future we will consider not only a single set price, but other methods that incorporate a wider variety of elements to allow as many consumers as possible to play," said Kimishima.

He also stated that despite having less than 15 million downloads, Nintendo's other game Fire Emblem Heroes has generated more revenue than Super Mario Run. The strategy game follows a more traditional IAP-focused monetisation model than Super Mario Run, allowing for repeat spending from its players.

A new leaf

Nintendo will be applying all the lessons it has learned from its monetisation strategies and applying them to its upcoming Animal Crossing mobile game. A release date has still not been given for the title.

Super Mario Run had been approaching 150 million downloads in April 2017, and Kimishima optimistically stated that the number of paying players was gradually increasing.

Nintendo doesn't seem too focused on its mobile game revenues, however. Nintendo of America's President and COO Reggie Fils-Aimé recently said that its mobile catalogue acted more as an introduction to its IP before players got the "full experience".