Rebranded face of GamesAnalytics, DeltaDNA is focused on delivering granular, down-to-the-second data for developers in the F2P space.

Launched in 2010, deltaDNA (formerly GamesAnalytics) combines extensive games industry heritage and marketing analytics expertise to deliver dedicated technology for gamers by gamers.

As Player Relationship Management specialists they are passionate about Free-2-Play design and maximizing the potential of games by improving the player experience using real-time data.

For the last three years they’ve been working with publishers & developers across North America and Europe. They’ve developed advanced data mining techniques and technology that use big data to understand player behaviors and identify actionable insights to personalize games in order to improve player engagement.

They’re a growing team of data scientists, game designers and software engineers (plus management and marketing types) who get excited about data. Lots of data.

Their CEO & co-founder, Mark Robinson has made it his personal mission to educate the games industry about the power of data, and the CTO & fellow co-founder Chris Wright enjoys building technology that goes beyond dashboards to make good games even more successful.