![CPMs are falling on Android and iOS but users aren't sticking to new apps for long](https://media.pocketgamer.biz/images/73152/65181/fiksu-dsp-logo_s320.jpg)
Fiksu Cpms January 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Fiksu digs into the data
Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals.
The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance.
Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.