Opera buys mobile video ad platform AdColony for up to $350 million

Date Type Companies involved Size
June 24th, 2014 acquisition AdColony
Opera buys mobile video ad platform AdColony for up to $350 million

Despite its claims to the contrary, mobile video ad network AdColony has confirmed it's been bought by Opera.

The price is $75 million in cash with the addition of an "ambitious" multi-year earn-out bonus of up to $275 million.

"AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks," said Opera CEO Lars Boilesen.

"This acquisition will augment our services with a robust specialization around mobile video - the fastest growing segment within the mobile advertising industry."

The deal is expected to close during Q3 2014.

AdColony's CEO Will Kassoy will remain in place, also taking the role of chief marketing officer at Opera Mediaworks.

Swinging for the high notes

AdColony runs its mobile video adverts across iOS and Android devices, and claims 70 percent of the world's top grossing app publishers use its services.

On the back of the deal, Opera is raising its 2014 revenue guidance range to $435 - $460 million, up from $390-$410 million.

Full year adjusted EBITDA guidance range is now $110 - $120 million, up from $108-$116 million.

Opera also expects 2015 revenue to be $670 million and adjusted EBITDA to $180 million.

[source: Opera]

A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.


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