Feature

19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017

19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017

Did you miss Pocket Gamer Connects San Francisco 2017? Well fear not! We have all the sessions available for your viewing pleasure.

We’ve put together a list of the videos from our Monetise, Retain, Acquire track right here, all just a few clicks away.

As with the title of the track, you’ll learn all about the important trends in the user acquisition, retention and monetisation landscape, from top experts across the mobile space.

Covered in this set of videos you’ll find:

  • Mobile monetisation – Are all $ made equal?
  • Fighting mobile apps piracy
  • How to design annuities for your mobile game
  • Advanced ad strategies that drive revenue and boost engagement
  • Monetisation masterminds
  • Publishers on their dream monetisation platform
  • Using TV to drive app downloads at scale
  • Learn the key fundamentals to social casino game design, monetisation and marketing
  • Is this really all there is? More ways to monetise mobile games
  • Does paid user acquisition make sense as a way to scale my game?
  • Don't go it alone – How choosing the right partner is key to success
  • How to design games for optimal IAPs
  • Uncovering DuoFun’s approach to mid-market IAPs
  • The growth techniques that every game developer should know about
  • What you need to know about the future of mobile monetisation
  • A clear view into making in-app advertising work through a fair unified auction
  • The app is dead – How post-app store games increase social conversion
  • Building an effective paid UA operation for mobile apps in a multi-channel environment
  • Whales in the wild: What big data reveals about the biggest game spenders

Click the link below to watch the videos.


Click here to view the list »
  • Mobile monetisation – Are all $ made equal?

    SafeDK's Ayala Rudoy discusses the challenges with ad monetisation, the quality of ads, how they impact the users and what are the best practices to better manage the ads users are seeing.


  • Fighting mobile apps piracy

    Piracy is a big problem of the global mobile apps market. It is an even bigger problem for Android developers as the open platform can create serious risks when it comes to app distribution.

    Tapcore, as a mobile security and monetisation platform, focuses on the detection of global pirate installations and monetising them to the benefit of the original developers.

    It collects piracy market data and here shares some insights on the pirated apps market and explains how it can provide a solution to developers to create a new monetisation stream as well as combat the issue of piracy.


  • How to design annuities for your mobile game

    Annuities are hot! Imagine a world where you increase conversion, monetisation, retention and user satisfaction simply by selling a daily login reward.

    Sound too good to be true? Well, it’s not. In this talk monetisation expert and Head of BD at Scientific Revenue Ted Verani covers the basics of annuity design. First he talks about what an annuity is, and then he offers five rules of thumb to get you started and help you structure an effective annuity monetization strategy.


  • Advanced ad strategies that drive revenue and boost engagement

    From casual to hardcore, monetisation professionals are failing to realise the full earning potential of ads in their games. To maximise net revenue, developers need to implement automated, low overhead solutions that adapt to player behaviour in real-time.

    In this session, Upsight President Jon Walsh shares strategies that mobile monetisation professionals can implement to immediately start seeing greater revenue and engagement out of ads in their portfolio, including:

    • Dynamic Frequency Matrixes
    • Optimal Reward Scaling
    • Downstream Behavioral Analysis

  • Monetisation masterminds

    With SpeedPanel we put monetisation panelists’ insights on-screen instantly, allowing for relevant conversations right away. Panelists are polled in advance on topics including IAP vs. Ads, the best partners, tools for IAP pricing, eCPM benchmarks, and much more.

    By directly comparing top publishers’ approaches the panel encourages discussion on the strategy, tactics, and trade-offs that materially impact game performance.


  • Publishers on their dream monetisation platform

    ‘If you could conjure up your ideal monetisation platform, what would it be?’

    Oscar Clark moderates a frank and unbiased discussion on the creation of the ultimate ad monetisation platform, as viewed from the publishers/developers’ perspective.


  • Using TV to drive app downloads at scale

    TV still has a huge role to play in driving large scale app acquisition. But the traditional TV advertising model just doesn’t work for modern mobile businesses.

    Inflexible with a lack of opportunities to optimise and a difficulty in attributing downloads and player acquisition back to TV spots has made the thought of TV a scary one for most app publishers. But, the way app publishers can use TV is changing.

    Learn how publishers such as Rovio and Elex are able to attribute installs back to TV spots and use in app data to inform their TV media buying choices.


  • Learn the key fundamentals to social casino game design, monetisation and marketing

    Considering, building or scaling a social casino app? Learn the fundamentals (and a few secrets) from slot and product design to user acquisition, monetization and retention lifecycle marketing.


  • Is this really all there is? More ways to monetise mobile games

    We’ve all heard of premium, freemium and ad-supported monetisation models, but is that really all there is? No, there are more ways to monetise your app than just those three choices.

    Is your app using all of the available monetisation mechanics? In this presentation, Amazon reviews additional ways you can monetizs your app both inside and outside of the app itself.

    Most of these monetisation options will work in conjunction with other established monetisation mechanics regardless of whether your app targets iOS, Android, or Windows Mobile devices.


  • Does paid user acquisition make sense as a way to scale my game?

    Paid user acquisition is seen as a must-do to achieve real scale on the app stores, but many developers struggle with the underlying metrics and knowing whether it makes sense as a strategy for their games.

    We invited a range of developers to talk about how they focus on calculating and tracking the underlying metrics that underpin their UA strategies, operational challenges they face, and advice for those looking to scale up using mobile advertising.


  • Don't go it alone – How choosing the right partner is key to success

    A typically vibrant discussion on the importance of developer/publishers selecting the right partners from the start of a project until launch – and beyond – for maximum user engagement, retention, and monetization.

    Moderated by Chris Lefebvre and featuring a deliberately varied selection of expert ‘voices’, this is a session with ‘learns’ that will likely apply to all.


  • How to design games for optimal IAPs

    Our panel discuss how games have changed with the free-to-play model and how to design with IAPs in mind.


  • Uncovering DuoFun’s approach to mid-market IAPs

    In this session, founder and CEO Andy Wang explains why the studio is trying to move away from targeting large-spenders in midcore mobile games, instead targeting the moderate spending crowd as the backbone, while adopting a retention-first, mobile experience-first model with heavy emphasis on the social/community elements, and an extensive feature set for live ops.


  • The growth techniques that every game developer should know about

    Most game developers are nowhere close to having LTV greater than the sky rocking CPIs out there. In this presentation Aurora shares different techniques to boost your growth through word-of-mouth effects for your game.

    This session focuses on what you can do from your game and not external resources like PR and user acquisition.


  • What you need to know about the future of mobile monetisation

    The state of monetisation in the mobile gaming ecosystem is evolving – new formats, new placements, and the growth of interactive engagement is changing how developers approach their monetisation strategy.

    In this session Chartboost's Deepak Thakral reviews what developers need to know about the latest formats and placements, from playable ads to vertical video, while maintaining the optimal player experience.

    Hear the latest industry standard KPIs, how advertisers are thinking about UA, best practices on implementing new monetisation strategies, and the impact on your growth.


  • A clear view into making in-app advertising work through a fair unified auction

    Join this session to learn how publishers will earn more revenue through an open and unbiased auction that boils down to one simple concept – the highest advertising bidder wins.


  • The app is dead – How post-app store games increase social conversion

    In this session, Blackstorm Labs' Michael Carter provides a postmortem of the app stores and discusses the different ways post-app store technologies will dominate the next generation of game development and design.

    Discover new ways to access games and apps instantaneously, increase social conversion rates, and build novel social features and incentives — all without the hurdles presented by the app stores.

    This new gaming environment makes the current app stores nothing but a fond memory.


  • Building an effective paid UA operation for mobile apps in a multi-channel environment

    Acquired.io CEO Andrey Kazakov offers details on the company’s tools and services.


  • Whales in the wild: What big data reveals about the biggest game spenders

    Slice Intelligence collects oceans of data about the buying behaviours, preferences, and habits of mobile gamers. In this data-rich session, Slice counts, catalogues, and organises the mobile game ecosystem to dive deep into the study of “whales”; the small group of gamers that drive a large portion of spend.

    Slice looks into the different species of whales, examines their demographic and behavioural characteristics, and teaches you how to spot them.


  • Discover more at Pocket Gamer Connects in person

    Want to get more information and analysis from the experts about the latest games industry trends?

    As well as these videos and constant coverage on the PocketGamer.biz site of course, we're bringing Pocket Gamer Connects to plenty more cities around the world!

    On September 19th to 20th 2017, we'll be holding Pocket Gamer Connects Helsinki!

    Bit too far for you? Well, on January 22nd to 23rd 2018 we'll be hosting Pocket Gamer Connects London.

    At the same time as both of these events, we'll also be hosting our VR and AR event XR Connects.

    And while we're at it... you can expect brand new PC tracks and more influencer content at our events in future too!

    We hope you enjoyed the videos, more of which you can find on the PocketGamer.biz YouTube channel.

    We look forward to seeing you at future events!


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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