As we head into the home straight of February 2015, here are the top five stories that peaked your interest on PocketGamer.biz last week.
Crossy Road took no prisoners in its storming of the app stores, so we caught up with the indie game duo, Hipster Whale, to find out how it dodged traffic and crossed into the top echelons.
Zynga also turned heads with its announcement that it generated $153 million of revenue from in-game ads in 2014. The growing value of in-game advertising will likely to continue to be a conversation topic over the next 12 months.
Meanwhile, other stories capturing clicks was KooPee Hiltunen of Neogames' opinion that Finland's success should not be measured by Excel data; our Monetizer Mavens chewed over engagement/retention vs, monetisation within F2P; and how Heroes Charge charged up the top grossing charts in Germany, Russia, Korea and the US.
So, counting down from five to one, here's what made the news last week and which trends will likely be re-appearing on our Hot Five list in future.
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