Interview

Frogmind: Badland did as well as a paid game can do, we're "interested" in F2P

Frogmind: Badland did as well as a paid game can do, we're "interested" in F2P

Frogmind has claimed the award-winning Badland made as much revenue as any premium game can hope to amass in the current climate, with the possibility of the studio going free-to-play in the future not ruled out.

Speaking to PocketGamer.biz at Pocket Gamer Connects in Helsinki last week, Frogmind's COO Teemu Maki-Patola said games in the App Store's top 30 paid charts are making less and less money each year, with Badland having done as well as is possible in the market today.

Swings and roundabouts

"Badland did as well as a premium game can do – which is well, but it's not like the free-to-play market, so we are interested in that but we haven't figured out in what way we would be going there," said Maki-Patola in the interview you can in full see below.

"Premium model pretty much requires you to get focus from the platform holders. If you go premium and you don't get featured, then that's a really difficult position to be in, and you never get guarantees of getting featured. It's a risky business.

"Then again, if you go to the proper free-to-play side there are lots of big giants walking on that field, and if you need to use paid user acquisition, you need a pretty big war chest for that."

You can catch up with the rest of our content from Pocket Gamer Connects here.


With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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