Emotionally-cadenced advertising platform MediaBrix has fired up its business development team. 

Art Santos (pictured) is internally promoted to the role of SVP of business development, where he will lead MediaBrix's biz dev team as the company expands to new games, as well as apps in categories outside of gaming on a global scale.

Meanwhile Lo Norona has been hired from Appssavvy, where he was VP of business development. 

He will report to Santos and focus on expanding MediaBrix's developer and publisher relationships for games and apps.

Expanding horizon

"Art and Lo are a remarkable group of business development executives and have experience working with some of the best developers and publishers in the business," said MediaBrix CEO Ari Brandt.

"They bring a wide range of talent and mark a key milestone in the building of our global business development team."

MediaBrix says it delivers more than 500 million of its breakthrough moments of advertising within games and apps to 200 million players a month.