Scopely, the publishing firm behind recent success The Walking Dead: Road to Survival, has named Steve Seoane as its new Senior Vice President, Publishing Platform.

With the California-based firm looking to strengthen its existing suite of services - which includes analytics, live ops, QA, marketing and more - Seoane's expertise in predictive analytics will help take Scopley forward.

Seoane's history includes stints at Capital One, LexisNexis Risk Solutions, and ID Analytics, so he is well experienced in data-driven roles outside of games.

New challenge

"As soon as I met with Walter [Driver, CEO], Javier [Ferreira, COO], and the team, it was obvious that Scopely was a very special company and a wonderful opportunity," writes Seoane in his introductory blog.

"With four children the decision was not lightly made, but the combination of the team, the culture, and the opportunity was just too compelling to pass up."

Seoane is also keen to emphasise the importance of analytics for a company like Scopely, and the extent to which he is relishing this new challenge in the mobile games space.

"As many people know, mobile games are incredibly well-instrumented and successful ones generate billions of events every day," he writes.

"Those events need to be organized, analyzed, and most importantly used to drive very personalized gameplay to delight our users."

"Building a world class platform for all of the Scopely ecosystem to use is both an intellectually stimulating and a strategically important endeavor."

If you'd like to join Steve Seoane and the Scopely team, a list of current vacancies is available via its jobs page.