Greystripe to support iPad advertising with iFlash ad units

With the whole iPhone/iPad versus Flash versus HTML5 campaign still droning on, mobile advertising network Greystripe is going to the heart of the matter.

It's extending its iFlash technology - which is already successfully deployed on iPhone and iPod touch - to iPad. The technology is due to go live in May.

Flash everywhere

Using this Greystripe takes ads created using Flash and transcodes them to run on the iPhone and iPad.

It claims advertisers see higher performance with iFlash ads in mobile, compared to the same online campaigns, with average click through rates well above 1 percent.

In this way, it says it makes it easier for advertisers to run their content across web and mobile devices, which also enables them to directly compare results by platform.

"We're committed to making it easy for advertisers to achieve results in mobile by removing barriers to execution and offering the engaging power of Flash-authored creatives on the iPhone and iPad," said Michael Chang, Greystripe CEO.

You can find out more information from Greystripe's website.