Flurry launches new SDK for iOS, claims it's within Apple's rules
Just days after it stated it would comply with Apple's new developer agreement, Flurry has released a new SDK it claims works within the new terms of conditions.
It had appeared that Flurry's business which uses software embedded into apps to provide analytics fell foul of the new agreement, with Apple CEO Steve Jobs having made particular reference to the company's operations.
However, Flurry claims the new SDK has been altered to sensor the sending of specific personal data a change it believes now brings it in line.
Playing by the rules
"As promised, Flurry is making available a modified version of its SDK based on its interpretation of the updated iPhone developer program license agreement," VP of marketing Peter Farago says on the firm's blog.
"In this version of the Flurry SDK, we modified which data is collected," he continues.
"This updated SDK version does not collect the following device data: device name, operating system version and firmware version."
Circling the drain?
Flurry believes because the new SDK comes with AppCircle the firm's advertising set-up it qualifies as a valid iPhone analytics partner.
"Because Apple allows the collection of UDID for the purpose of advertising, we continue to collect this data as the Flurry SDK includes AppCircle, Flurry's mobile advertising solution," he concludes.
The press, of course, will be tenterhooks, waiting to see just how Apple responds to Flurry's move.
Those looking to download the SDK can pick it up from Flurry's website.