In any industry, no-one really likes to get their hands dirty.
The roll out of W3i's new framework for freemium developers is built upon that principle, with the firm claiming to handle everything from servers and storefronts to maintenance and security.
However, there's also a valid monetary angle to Games Platform, the name given to the framwork: a large portion of the smaller studios dipping their toes into the freemium market simply can't afford to handle the fundamentals of the business.
Games Platform, W3i claims, will take care of all of this.
Time equals money
"Many are independent hobbyists to burgeoning development shops," the company says of the Games Platform beta, which is opening for participation.
"For these small-shop developers, funds and resources are at a premium. Most would prefer to focus on developing a highly interactive, quality game rather than worry about hardware and software procurement needed to support the game infrastructure."
It's not just a question of money, however. In terms of every aspect from server maintenance to security and storefronts time is also an issue.
"However monotonous it might be, most recognise that server setup, maintenance and security should not be taken lightly," the firm adds. Developers know they need a system that provides solid uptime and strong security.
"Developers get more excited about what to place into inventory and more importantly, interaction of the goods with gameplay than they do about managing the inventory and presenting it in a compelling manner."
Further than Flurry
Developers that participate in the beta and provide feedback for W3i will also gain access to additional analytics tools, enabling them to monitor the performance of their titles many for the first time.
"The importance and value of strong data to help make inventory optimisation decisions is often overlooked yet is highly critical," the firm concludes.
"When first starting, most iOS developers will integrate Flurry or simply use Apple's iTunes connect to get basic information. However, this is not enough information to make sound inventory decisions.
"For example, although iTunes provides you with revenue data, it does not breakdown that revenue by item. Nor does it provide any segmentation to facilitate targeting."
Studios looking to take part in the beta should register on W3i's website, with only a limited number of openings available.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Comment & Opinion
Sep 30th, 2020
Post-COVID, a global approach is helping China’s mobile publishers achieve sustainable growth
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 23rd, 2024